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Fox picks VP Marketing from ad world

Debarpita Banerjee to head the marketing initiatives of all the FOX channels in India.

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BestMediaInfo Bureau
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Fox picks VP Marketing from ad world

Debarpita Banerjee to head the marketing initiatives of all the FOX channels in India.

BestMediaInfo Bureau | Delhi | August 16, 2010

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FOX International Channel has appointed Debarpita Banerjee as the Vice President - Marketing for FOX International Channels. She comes in here from JWT to fill the position vacated by Rajesh Sheshadri in June this year.

In her new avatar, Banerjee will be responsible for Marketing and Communications initiatives for the bouquet of channels under FOX International Channels in India such as National Geographic Channel, FOX History & Entertainment, Baby TV, Nat Geo Wild, Nat Geo Adventure, Nat Geo Music and National Geographic Channel HD.

Banerjee comes with 14yrs of strong experience with advertising majors like BBDO, Leo Burnett & JWT, where she had spearheaded accounts for brands like Horlicks, ICI Dulux, Coca Cola, GSK, SBI etc. Banerjee is equipped with graduate degree in literature from Xaviers, Kolkatta and holds a master in communication from Clarion College of Communication.

Speaking on her new responsibility, Banerjee said, “I am very pleased to join the FOX International Channels family in India at this stage and will aim at strengthening the existing brands in the Indian subcontinent. While advertising has been full of challenges and excitement, brand building subsumes advertising and hopefully will throw up a new set of challenges. I am eagerly looking forward to this new role.”

Keertan Adyanthaya, MD – Fox International Channel & National Geographic Network India, added, “We are extremely excited to have Debarpita on board, as a part of our leadership team to spearhead marketing and communications. She comes with a rich experience of working on the strategy for diverse international brands and under her leadership we are confident that our brands across the channels will strengthen even further.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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