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Contract Wins Creative Duties For Lava Mobiles

The account would be handled out of Delhi office; account size is estimated in the region of Rs. 25-30 crore.

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BestMediaInfo Bureau
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Contract Advertising Wins Creative Duties For Lava Mobiles

The account would be handled out of Delhi office; account size is estimated in the region of Rs. 25-30 crore.

Hitesh Ranot | Delhi | August 19, 2010

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Contract Advertising, Delhi has won the creative duties for Lava Mobiles, a new entrant in mobile handset market in India. 'The Shop' is the incumbent on the account.

Confirming the win to BestMediaInfo.com, Prashant Mathur, General Manager and Branch Head, Contract Advertising, Delhi said, “We will handle all the creative duties for the brand including ATL and BTL. We are quite excited to take this challenge as there are more than 100 players in Indian mobile market where we have the responsibility to position the brand in a way that Lava Mobile achieves its goal.

The win comes after a multi-agency pitch. According to the highly placed sources in the industry Mudra, FCB and Publicis Ambience were the other agencies who participated into the pitch. The sources have pegged the account size in the region of Rs. 25-30 crore.

Hitesh@BestMediaInfo.com

Info@BestMediaInfo.com

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