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BIG FM Launches ‘BIG Marathi Music Awards 2010’

The FM Station recently launched BIG Kannada and BIG Bengali Music Awards and The BIG IMA Awards on national level.

BestMediaInfo Bureau | Delhi | August 4, 2010

Close on the heels to announcing its exclusive national music awards property with the Indian Music Academy – The BIG IMA Awards, and its local music awards through the BIG Bengali Music Awards and BIG Kannada Music Awards for the Bengali and Kannada industry respectively, Reliance Broadcast Network’s radio arm 92.7 BIG FM announces the ‘BIG MARATHI MUSIC AWARDS 2010’, an exclusive platform to recognize and celebrate outstanding talent in Marathi Music.

Co-inciding with Maharashtra’s 50th anniversary celebration year, BIG Marathi Music Awards 2010 takes audiences on a journey from golden yester years to the today’s latest music. The property, conceptualized by 92.7 BIG FM and marketed by BIG Live (the experiential marketing arm of Reliance Broadcast Network Ltd), will see all its media verticals coming into play to ensure this music award permeates into consumers’ lives through multiple touch points. The property will air across the cities of Mumbai, Solapur, Goa, Indore, Baroda & Gwalior. The grand finale, scheduled for August 26th will witness a gala Awards Night graced by stalwarts from the Marathi music & entertainment industry and will be aired on ETV as a special offering.

Maharashtra has been the birthplace of some great music and musical legends down the ages. Not just locally renowned talent, but singers and musicians of national and international fame have sprung forth from its soil. Marathi music offers a lot of different flavors in the form of Natya sangeet, Lavani, Tamasha and main stream movie music. However, Marathi Music has never received the kind of recognition it deserves. Recognizing this need, 92.7 BIG FM which is known for its superlative music promotion in India, has instituted the BIG Marathi Music Awards 2010 to recognize and honor Marathi Music and its torch bearers.

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