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BIG FM Announces Winner Of BIG Asli No.1

Winner of the comic talent hunt awarded by Green Ambassador John Abraham.

BestMediaInfo Bureau | Delhi | August 26, 2010

92.7 BIG FM held the finale event of India’s first ever mimicry show in the green humour space ‘India Gate Basmati BIG Asli No.1’ at REMI Auditorium on Monday. Green Ambassador - John Abraham presented the award of ‘India Gate Basmati BIG Asli No.1’. Being presented by title sponsor India Gate and associate sponsor Zafri Pan Masala, spread across 42 cities of the country, this unique hunt leveraged the ‘local’ power of radio and effectively reached and engaged consumers as it reflected ‘green issues’ that impact their lives.

Glitterati’s present at the event were the star cast of Aashayein - John Abraham and Sonal Sehgal along with prominent comedians and mimic artists like Raju Srivastav and Rajpal Yadav who judged the grand finale and also entertained the audiences  with their mimicry. The award ceremony saw scintillating performances by Swaroop Khan, finalist of Indian Idol 5 who enthralled the audiences in his trademark desi style and  Mohammed Salman, winner of Dance India Dance – Season One who performed an acrobatic dance routine. The award ceremony also witnessed a rib-tickling act by Krishna Sudesh who held the audience’s attention till the end. The renowned comic artist Jagdeep who’s known for his comic timing and his famous role as Soorma Bhopali in Sholay was felicitated at the event.

The awards ensured maximum reach through its sponsors by roping in environment organizations like UNEP’s Billion Tree Campaign, Carbon Minus India and IISD in order to enhance the brand equity and create awareness for environmental causes amongst larger audience using humour as a peg. The mimic hunt also garnered multiple touch points through other partners like media support from Star News, associations with Youtube and Baskin & Robbins. Other sponsors include Zapak, Reliance World, BIG Adda, BIG Flix, BIG Cinemas, BIG Street as well as the music company Saregama that will be releasing a special album featuring the eventual winner of ASLI NO 1.

92.7 BIG FM listeners were called upon to nominate the contestant who they believed to be titled as ‘India Gate Basmati BIG Asli No. 1’ through rib-tickling promos on 92.7 BIG FM. Apart from audiences’ reactions, a panel of eminent jury comprising of well renowned stand-up comedians, celebrated environmentalists and socially conscious Bollywood stars chose the five most deserving contestants for ‘India Gate Basmati BIG Asli No.1’ finale who spread the message of ‘green humour’ best through their acts. The national winner of Asli No. 1 will get a chance to become an RJ on India’s No.1 FM Station Network 92.7 BIG FM, as well as a host of other prizes like 1 lac cash prize, a 42 inch plasma TV, opportunity to cut a music album with Saregama and a chance to audition with BIG Productions for one of their upcoming TV series.

Commenting on the occasion, Soumen Ghosh Choudhary, Business Head, 92.7 BIG FM commented “India Gate Basmati BIG Asli No.1’ only furthers the endeavour of 92.7 BIG FM to offer radio as a platform to not just provide entertainment, but also help the society through various social responsibility initiatives. ‘India Gate Basmati BIG Asli No.1’ is India’s first ever Green Humour Mimicry hunt that provides entertainment, while drawing listeners’ attention to real issues caused by the lack of consciousness towards the environment.  I am overwhelmed by the response that we have received by the contestants from across the country and also thank our sponsors and partners for supporting such a noble cause and being a catalyst of change.”


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