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AirTel NOT Changing Its Creative Partner

Senior officials at AirTel, JWT India and Rediffusion Y&R term the reports as hypothetical.

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BestMediaInfo Bureau
New Update

AirTel NOT Changing Its Creative Partner

Senior officials at AirTel, JWT India and Rediffusion Y&R term the reports as hypothetical.

Rajat Arora | Delhi | August 11, 2010

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Since March there have been reports in media that AirTel is all set to dump its fifteen years old relationship with Rediffusion Y&R and is moving to JWT. BestMediaInfo.com was the first to break the news about a pitch in March in which JWT Delhi participated. At that time Sandeep Madan, Executive Vice President, Rediffusion Y&R, Delhi didn't only deny our report but also strongly protested by terming it a fabricated report.

Yesterday, there were again reports in media that AirTel has decided to break its relationship with Rediffusion Y&R and moving its creative duties to JWT India. BestMediaInfo.com spoke to senior officials at AirTel, JWT India and Rediffusion Y&R to confirm the reports but again every one remain in denial mode stating these reports as hypothetical.

Mohit Beotra, Chief Marketing Officer, Airtel Delhi said, “I've gone through the reports in media and would like to clear the air that Airtel's relationship with Rediffusion is still intact and there is no truth.”

Rohit Ohri, Managing Partner and Branch Head, JWT Delhi said, “I have no clue from where these media reports have popped up. I want to make it very clear that there's no reality in these reports. We are only looking after creative duties of AirTel Digital TV and if you look at the reports, they seem to be completely hypothetical.”

Sandeep Madan, Executive Vice President, Rediffusion Y&R, Delhi still maintains his earlier statement that the reports are fabricated and creative duties of AirTel are still with Reddifusion.

Industry is still baffled over the account status of creative duties for AirTel. Meanwhile, BestMediaInfo.com is awaiting responses from Colvyn Harris, CEO, JWT India and Mahesh Chauhan, CEO, Rediffusion Y&R, India.

Rajat.Arora@BestMediaInfo.com

Info@BestMediaInfo.com

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