Advertisment

Advertising

swiggy instamart prime video Varun Dhawan Ad Craft

Prime Video, Swiggy Instamart launch ad film to promote Citadel: Honey Bunny

The film combines spy thrills with 10-minute delivery convenience, hinging on Varun Dhawan’s comic timing and playful antics of cast member Kashvi Majmundar 

By BestMediaInfo Bureau
Nov 08, 2024 18:35 IST 2 Min read
Consumer electronics Marketing

Increased ad spends propel growth of Sony, Samsung, LG, Havells in FY24

By BestMediaInfo Bureau
Nov 08, 2024 09:49 IST 2 Min read
Ikea ooh Marketing

Ikea’s latest OOH campaign taps into relatable dialogues and songs

By BestMediaInfo Bureau
Nov 08, 2024 09:28 IST 1 Min read
GCPL Marketing
GCPL media mandate up for grabs
By BestMediaInfo Bureau
Nov 08, 2024 09:03 IST 1 Min read
cannes Advertising
Cannes Lions 2025: Awards categories evolve, Country Pavilions launched
By BestMediaInfo Bureau
Nov 08, 2024 08:05 IST 3 Min read

Ad Craft

swiggy instamart prime video Varun Dhawan Ad Craft

Prime Video, Swiggy Instamart launch ad film to promote Citadel: Honey Bunny

The film combines spy thrills with 10-minute delivery convenience, hinging on Varun Dhawan’s comic timing and playful antics of cast member Kashvi Majmundar 

By BestMediaInfo Bureau
Nov 08, 2024 18:35 IST 2 Min read
Finolex ad Ad Craft

Finolex launches hyperlocal brand campaign featuring TV personalities

By BestMediaInfo Bureau
Nov 08, 2024 09:16 IST 2 Min read
Merino-Laminates-ad Ad Craft

Merino Laminates inspires homeowners to transform living spaces with personal style

By BestMediaInfo Bureau
Nov 07, 2024 10:13 IST 2 Min read
Indmoney-ad Ad Craft
INDmoney urges Indians to take charge of their finances
By BestMediaInfo Bureau
Nov 07, 2024 10:03 IST 2 Min read
Asian-Paints-ad Ad Craft
Manish Malhotra marvels at Asian Paints Exterior Textures’ patterns in latest campaign
By BestMediaInfo Bureau
Nov 07, 2024 09:50 IST 2 Min read

Marketing

Consumer electronics Marketing

Increased ad spends propel growth of Sony, Samsung, LG, Havells in FY24

Altogether, these companies spent over Rs 4,742 crore on advertising and sales promotions in FY2024

By BestMediaInfo Bureau
Nov 08, 2024 09:49 IST 2 Min read
Ikea ooh Marketing

Ikea’s latest OOH campaign taps into relatable dialogues and songs

By BestMediaInfo Bureau
Nov 08, 2024 09:28 IST 1 Min read
GCPL Marketing

GCPL media mandate up for grabs

By BestMediaInfo Bureau
Nov 08, 2024 09:03 IST 1 Min read
Lenskart-Logo Marketing
Lenskart’s adex up 20% to Rs 352 crore in FY2024
By BestMediaInfo Bureau
Nov 08, 2024 08:46 IST 2 Min read
Raja Naeem Marketing
Raja Naeem returns to Nissan as Marketing and Customer Experience Head
By BestMediaInfo Bureau
Nov 08, 2024 08:02 IST 1 Min read

Television

Reliance-Disney Television

Reliance-Disney Star merger to complete on Tuesday; ‘Jio Star’ to start functioning on Wednesday

The merger’s conclusion will be officially announced following a board meeting chaired by Nita Ambani on Wednesday

By BestMediaInfo Bureau
Nov 10, 2024 23:33 IST 2 Min read
Producer Goldie Behl, Jayati Bhatia, Ayushi Khurana, Bharat Ahlawwat and Sonnal A. Kakar, Sehaj Rajput, Rohit Dhiman from Zee TV's Jaane Anjaane Hum Mile Television

Zee TV launches new primetime show “Jaane Anjaane Hum Mile” at 9.30 pm slot

By BestMediaInfo Bureau
Nov 08, 2024 17:51 IST 3 Min read
Ferzad Palia Digital

Reliance-Disney merger: Ferzad Palia moves on from Viacom18

By BestMediaInfo Bureau
Nov 08, 2024 15:59 IST 1 Min read
Times Network channels Television
Times Network news channels announce election programming line-up
By BestMediaInfo Bureau
Nov 08, 2024 14:03 IST 3 Min read
Sibaji Biswas Television
Sony Pictures Networks India appoints Sibaji Biswas as CFO
By BestMediaInfo Bureau
Nov 08, 2024 11:18 IST 1 Min read

Digital

Reliance-Disney Television

Reliance-Disney Star merger to complete on Tuesday; ‘Jio Star’ to start functioning on Wednesday

The merger’s conclusion will be officially announced following a board meeting chaired by Nita Ambani on Wednesday

By BestMediaInfo Bureau
Nov 10, 2024 23:33 IST 2 Min read
IAMAI India Affiliate Service Digital

Here are the key takeaways from the 10th Edition of India Affiliate Summit

By BestMediaInfo Bureau
Nov 08, 2024 18:22 IST 3 Min read
Ferzad Palia Digital

Reliance-Disney merger: Ferzad Palia moves on from Viacom18

By BestMediaInfo Bureau
Nov 08, 2024 15:59 IST 1 Min read
Marisha Lakhiani Digital
AI prompts to increase the ROAS on performance marketing by 5x
By Vishesh Sharma
Nov 08, 2024 10:49 IST 4 Min read
Attribution Digital
Publishers voice concerns over attribution and fair compensation in affiliate marketing
By Vishesh Sharma
Nov 08, 2024 10:07 IST 5 Min read

Print

Sanjay Nagpal Print

TOI appoints Sanjay Nagpal as Chief Product & Technology Officer

Prior to this, he was the Chief Information Officer at the India Today Group

By BestMediaInfo Bureau
Nov 05, 2024 17:08 IST 1 Min read
Meta festive shopping report Marketing

After muted festive adex, industry pins hope on the remaining quarter

By Akansha Srivastava
Nov 05, 2024 10:54 IST 3 Min read
ht media hindustan times Print

HT Media reduces loss to Rs 6.33 crore in Q2FY25, revenue up 7.55%

By BestMediaInfo Bureau
Oct 30, 2024 10:44 IST 2 Min read
Meta festive shopping report Digital
Digital ad volume up 28% this festive season; uptick in Print, Radio too
By Akansha Srivastava
Oct 23, 2024 12:16 IST 2 Min read
Perplexity Digital
News Corp sues AI search engine Perplexity over alleged copyright infringement
By BestMediaInfo Bureau
Oct 23, 2024 09:46 IST 2 Min read

Radio

Radio-24 Radio

FM Phase III: I&B ministry to extend application deadline, auction date

The ministry also assures the radio operators that it would expedite the empanelment of permission holders in the newly uncovered cities

By BestMediaInfo Bureau
Nov 08, 2024 10:43 IST 2 Min read
big fm Radio

Big FM undergoes a content refresh

By BestMediaInfo Bureau
Nov 07, 2024 16:56 IST 2 Min read
Radio-City Radio

Radio City reports Rs 2 crore loss in Q2 FY2025

By BestMediaInfo Bureau
Oct 25, 2024 11:01 IST 2 Min read
Radio Radio
Govt in talks to permit private FM radio channels to broadcast news bulletins: Minister L Murugan
By BestMediaInfo Bureau
Oct 25, 2024 09:23 IST 2 Min read
Radio-24 Radio
MIB schedules pre-bid conference on October 28 for FM Radio Phase-III auction
By BestMediaInfo Bureau
Oct 24, 2024 08:47 IST 1 Min read

In-depth

Premium In-depth

In-depth: Luxury for the masses? How premiumisation is shifting India’s consumer landscape

As Indian consumers turn their sights on premium products, a new wave of spending power and aspirational choices is reshaping the market. Brands are responding with strategies that blend exclusivity, quality, and cultural relevance, creating a landscape where value increasingly outshines price

By Vishesh Sharma
Nov 06, 2024 11:13 IST 10 Min read
Audio In-depth

From Metro announcements to jingles: How audio ads are sneaking into our daily lives

By Khushi Keswani
Oct 24, 2024 09:31 IST 7 Min read
CTR In-depth

In-depth: Do click-through rates deserve the hype they get in the digital marketing world?

By Khushi Keswani
Oct 18, 2024 11:39 IST 6 Min read
Adios-Vistara In-depth
Adios Vistara: What made the 'Aubergine' brand take flight
By Niveditha Kalyanaraman
Sep 13, 2024 17:04 IST 9 Min read
Adex gdp ratio Television
Can Reliance-Disney deal break status quo on Indian adex to GDP ratio?
By Akansha Srivastava
Aug 30, 2024 10:27 IST 3 Min read

Interviews

Jay Ganesan Interviews

Jay Ganesan of Amagi pushes for CTV advertising

Ganesan, SVP-APAC at Amagi Corporation, believes that as more CTV-specific programming becomes available, advertisers will have increased options to target ads based on user behaviour patterns

By Saptak Bardhan
Jul 18, 2024 08:38 IST 3 Min read
Peter Mears Interviews

Havas India eyes to break into top 5 markets in 5 years: Peter Mears, Global CEO, Havas Media Network

By Akansha Srivastava
Apr 29, 2024 13:37 IST 6 Min read
Babita Barua Interviews

Identify areas of wastage and investments to mitigate bottom-line challenges: Babita Baruah

By Akansha Srivastava
Apr 16, 2024 16:24 IST 8 Min read
Parikshit Bhattaccharya Interviews
AI will take away mediocrity: Parikshit Bhattaccharya
By Akansha Srivastava
Mar 27, 2024 11:08 IST 6 Min read
Govind Pandey Interviews
Aim to simplify TBWA’s model to ‘disruption consulting’ & ‘experience design’: Govind Pandey
By Akansha Srivastava
Mar 18, 2024 09:27 IST 9 Min read

Insights

Assiduus Insights

GenZ value recommendations more from local influencers rather than typical celebrity endorsers: Report

Assiduus’s report discusses how GenZ approaches festive shopping and offers key insights for brands seeking their attention

By BestMediaInfo Bureau
Oct 30, 2024 09:58 IST 3 Min read
Starcom-report Insights

Starcom's September 2024 trend report: A glimpse into dynamic cultural currents

By BestMediaInfo Bureau
Oct 28, 2024 10:08 IST 28 Min read
brand-v-performance-marketing Insights

Marketers should move away from binary view of brand versus performance marketing

By BestMediaInfo Bureau
Oct 25, 2024 09:44 IST 3 Min read
building-customer-trust Insights
Trust erosion hits online shopping: Report finds 34% of Indians faced scams in the past year
By BestMediaInfo Bureau
Oct 22, 2024 09:43 IST 4 Min read
Snapchat-Infographic Insights
Gen Z workforce to drive spending to $250 billion by 2025: Report
By BestMediaInfo Bureau
Oct 17, 2024 15:29 IST 4 Min read
Advertisment