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NasherXItch Advertising

Nasher Miles gives its digital mandate to creative agency itch

The mandate includes driving Nasher Miles' digital strategy, content creation, influencer collaborations, and data-driven campaigns to boost online engagement

By BestMediaInfo Bureau
Nov 26, 2024 13:07 IST 1 Min read
Innocean-India-bags-Narayana-Health Advertising

Innocean India bags Narayana Health’s consolidated media mandate

By BestMediaInfo Bureau
Nov 26, 2024 10:44 IST 1 Min read
Zepto Marketing

Zepto launches its in-house advertising service 'Jarvis'

By BestMediaInfo Bureau
Nov 25, 2024 13:44 IST 2 Min read
Redbangle Advertising
Red Bangle wins creative & strategic mandate for select brands from McCain Foods India
By BestMediaInfo Bureau
Nov 22, 2024 18:02 IST 1 Min read
NPCI TOI Advertising
NPCI and TOI bring back RK Laxman’s ‘Common Man’ to promote digital payment safety
By BestMediaInfo Bureau
Nov 21, 2024 15:18 IST 4 Min read

Ad Craft

Vi Ad Craft

Vi’s ‘Be Someone’s We’ campaign celebrates addition of 100 towers every hour

The campaign builds on from its earlier legs and showcases how one could Be Someone’s We from wherever they may be

By BestMediaInfo Bureau
Nov 26, 2024 10:13 IST 2 Min read
Black-scene Ad Craft

Flipkart revisits the famous ‘Black scene’ from Golmaal with Arshad Warsi

By BestMediaInfo Bureau
Nov 25, 2024 13:46 IST 2 Min read
Asian Paints Ad Craft

Agent Ranbir Kapoor joins ‘Agent Graphene’ for a mission in Asian Paints ad

By BestMediaInfo Bureau
Nov 25, 2024 10:49 IST 3 Min read
Aditya Birla Finance Ad Craft
Aditya Birla Housing Finance's ad film celebrates the joy of homeownership
By BestMediaInfo Bureau
Nov 22, 2024 17:52 IST 1 Min read
Yardley Ad Craft
Yardley London relaunches its Talcum Powder range with actor Kalyani Priyadarshan
By BestMediaInfo Bureau
Nov 22, 2024 17:45 IST 1 Min read

Marketing

betting-and-gambling-apps Marketing

Offshore betting platforms pay Instagram pages Rs 2-3k for tags and tickers

Illegal betting ads, making up 29% of code violations, are the second-most violative category in ASCI’s Half-Yearly Complaints Report 2024-25. Mostbet7, Winmatch, and 4rabet lead with 347, 254, and 113 illegal ads, respectively

By BestMediaInfo Bureau
Nov 27, 2024 10:17 IST 2 Min read
Loreal Marketing

L'oreal India's advertising expenses up 23.7% to Rs 1,714.54 crore in FY24

By BestMediaInfo Bureau
Nov 27, 2024 09:05 IST 2 Min read
TV-Today-and-Galaxy-Watch-series Marketing

TV Today and Galaxy Watch series create ‘World’s healthiest newsroom’

By BestMediaInfo Bureau
Nov 26, 2024 15:40 IST 3 Min read
Keerti-Suresh Marketing
Keerthy Suresh becomes brand ambassador for Fiona Refined Sunflower Oil
By BestMediaInfo Bureau
Nov 26, 2024 15:34 IST 1 Min read
Real-estate-and-betting-ads Marketing
Real estate and betting ads lead in ASCI's half-yearly complaints report
By BestMediaInfo Bureau
Nov 26, 2024 15:11 IST 3 Min read

Television

ZEE-Corporate-Logo1 Television

Arbitral tribunal rejects ZEEL subsidiary's claims against RailTel

The dispute centred around the termination of a Content on Demand (COD) agreement, where Margo Networks was contracted to provide media content across Wi-Fi-enabled railway stations and trains

By BestMediaInfo Bureau
Nov 27, 2024 08:50 IST 1 Min read
Streambox Television

Anuj Gandhi's Streambox Media launches subscription TV service ‘Dor’

By BestMediaInfo Bureau
Nov 26, 2024 16:09 IST 3 Min read
Times-Drive-Green-Awards-logo Television

Times Network Digital to host Times Drive Green Conclave & Awards 2024 on Nov 27

By BestMediaInfo Bureau
Nov 26, 2024 15:02 IST 2 Min read
Deepika Padukone Television
Deepika Padukone only female star in Hansa Research's top 10 brand endorser list
By BestMediaInfo Bureau
Nov 26, 2024 13:45 IST 3 Min read
trai Television
TRAI headquarters relocates to Nauroji Nagar, New Delhi
By BestMediaInfo Bureau
Nov 26, 2024 10:24 IST 1 Min read

Digital

Sharechat Digital

ShareChat slashes EBITDA losses by 67%, eyes IPO within two years

For FY24, ShareChat’s advertising revenue registered a growth of 23% Y-o-Y, touching Rs 315 crore

By BestMediaInfo Bureau
Nov 27, 2024 09:36 IST 2 Min read
Dvio-X-Matter Digital

DViO gets EV technology company Matter’s digital mandate

By BestMediaInfo Bureau
Nov 27, 2024 09:30 IST 1 Min read
AdLift-and-Pets-and-People-Co Digital

AdLift wins paid media mandate for Pets and People Co.

By BestMediaInfo Bureau
Nov 26, 2024 15:29 IST 1 Min read
Aniruddha Roy Chowdhary Prasun Chatterjee Romi Meitie_Watcho Storytellers Conclave Kolkata 24 Nov Digital
Dish TV’s OTT platform Watcho launches ‘Watcho Storytellers Conclave’ in Kolkata
By BestMediaInfo Bureau
Nov 26, 2024 15:12 IST 2 Min read
Sheveeta Hegde - 1 Digital
Times Music appoints Sheveeta Hegde as Head of Brand Solutions and Music Partnerships
By BestMediaInfo Bureau
Nov 26, 2024 14:01 IST 1 Min read

Print

TIMES NOW HEROES PNG_00194 Print

The Times Group’s ‘Times Now Heroes’ celebrates humanity’s unsung champions

Powered by Bennett University and The Times Group, the inaugural edition of Times Now Heroes was  officially launched by Vineet Jain, Chancellor of Bennett University and Managing Director of The Times Group

By BestMediaInfo Bureau
Nov 25, 2024 12:44 IST 2 Min read
NPCI TOI Advertising

NPCI and TOI bring back RK Laxman’s ‘Common Man’ to promote digital payment safety

By BestMediaInfo Bureau
Nov 21, 2024 15:18 IST 4 Min read
Wedding times Print

TOI launches Wedding Times; offers highly contextual space for brands

By BestMediaInfo Bureau
Nov 15, 2024 15:17 IST 1 Min read
Sanjay Nagpal Print
TOI appoints Sanjay Nagpal as Chief Product & Technology Officer
By BestMediaInfo Bureau
Nov 05, 2024 17:08 IST 1 Min read
Meta festive shopping report Marketing
After muted festive adex, industry pins hope on the remaining quarter
By Akansha Srivastava
Nov 05, 2024 10:54 IST 3 Min read

Radio

FM radio station Radio

Govt approves one-time relaxation for provisional empanelment of FM Phase III bidders

During the provisional empanelment period, the base rate applicable to private FM radio stations for which no IRS (Indian Readership Survey) data is available will be applied.

By BestMediaInfo Bureau
Nov 25, 2024 08:03 IST 1 Min read
don-RJ-hats Radio

Club FM gave children the chance to don RJ hats on Children’s Day

By BestMediaInfo Bureau
Nov 15, 2024 15:55 IST 2 Min read
Radio Radio

MIB extends application deadline for FM Phase III auction to December 9

By BestMediaInfo Bureau
Nov 12, 2024 09:28 IST 1 Min read
Radio-24 Radio
FM Phase III: I&B ministry to extend application deadline, auction date
By BestMediaInfo Bureau
Nov 08, 2024 10:43 IST 2 Min read
big fm Radio
Big FM undergoes a content refresh
By BestMediaInfo Bureau
Nov 07, 2024 16:56 IST 2 Min read

In-depth

Chrome In-depth

Here is what to expect if Google sells Chrome

Last week, the US Department of Justice (DOJ) proposed that Google divest its Chrome browser to curb its alleged monopoly in internet search, following an August ruling declaring its practices monopolistic

By Vishesh Sharma
Nov 25, 2024 11:27 IST 7 Min read
Kumbh In-depth

Maha Kumbh 2025: How brands can make a splash during the mega marketing mela

By Vishesh Sharma
Nov 13, 2024 10:06 IST 10 Min read
Disney-RIL Television

Reliance-Disney merger: The disruption beyond metrics

By Niraj Sharma
Nov 12, 2024 17:49 IST 3 Min read
Premium In-depth
In-depth: Luxury for the masses? How premiumisation is shifting India’s consumer landscape
By Vishesh Sharma
Nov 06, 2024 11:13 IST 10 Min read
Audio In-depth
From Metro announcements to jingles: How audio ads are sneaking into our daily lives
By Khushi Keswani
Oct 24, 2024 09:31 IST 7 Min read

Interviews

Jay Ganesan Interviews

Jay Ganesan of Amagi pushes for CTV advertising

Ganesan, SVP-APAC at Amagi Corporation, believes that as more CTV-specific programming becomes available, advertisers will have increased options to target ads based on user behaviour patterns

By Saptak Bardhan
Jul 18, 2024 08:38 IST 3 Min read
Peter Mears Interviews

Havas India eyes to break into top 5 markets in 5 years: Peter Mears, Global CEO, Havas Media Network

By Akansha Srivastava
Apr 29, 2024 13:37 IST 6 Min read
Babita Barua Interviews

Identify areas of wastage and investments to mitigate bottom-line challenges: Babita Baruah

By Akansha Srivastava
Apr 16, 2024 16:24 IST 8 Min read
Parikshit Bhattaccharya Interviews
AI will take away mediocrity: Parikshit Bhattaccharya
By Akansha Srivastava
Mar 27, 2024 11:08 IST 6 Min read
Govind Pandey Interviews
Aim to simplify TBWA’s model to ‘disruption consulting’ & ‘experience design’: Govind Pandey
By Akansha Srivastava
Mar 18, 2024 09:27 IST 9 Min read

Insights

Short form Insights

Short-form video platforms’ ad revenue hits $95-100 million mark in FY24

Currently, at $80-100 million and projected to reach $700-800 million by FY29, virtual tipping has gained traction on SFV platforms in the last 12 months, especially among audiences engaging in live-streaming

By BestMediaInfo Bureau
Nov 22, 2024 17:39 IST 4 Min read
media strategy Insights

CMOs focus on media craft amid the rise of the algorithmic era

By BestMediaInfo Bureau
Nov 21, 2024 12:24 IST 2 Min read
Client Agency Relation Insights

75% of advertisers plan to revamp agency compensation models by 2027: Report

By BestMediaInfo Bureau
Nov 20, 2024 10:38 IST 4 Min read
Agentic AI Insights
Gen X and millennials show greater willingness to embrace agentic AI: Salesforce report
By BestMediaInfo Bureau
Nov 20, 2024 10:23 IST 2 Min read
CTV Insights
Impact of advertising within premium streaming content
By BestMediaInfo Bureau
Nov 15, 2024 10:02 IST 3 Min read
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