Strong brand foundation drives long-term shareholder value: Kantar’s Soumya Mohanty & Deepender Rana
Sep 20, 2024 09:33 IST
4Min read
Bombay HC halts Apollo Tyres' ad targeting CEAT
Sep 20, 2024 08:58 IST
1 Min read
The evolving landscape of performance marketing: Insights from Rory Mitchell of Criteo
Sep 20, 2024 08:26 IST
3 Min read
Myntra unveils Big Fashion Festival with 3X Karan Johars, Ranbir and Kiara
Sep 20, 2024 08:58 IST
2 Min read
Diana Penty welcomes festive-ready skin with The Body Shop’s Vit C range
Sep 20, 2024 09:07 IST
1 Min read
Blinkit, Bigbasket, Zepto steal the thunder; deliver iPhone 16 in 10 minutes
Sep 20, 2024 17:30 IST
2 Min read
Yamaha unveils ‘The Call of The Blue’ to rally new motorcycle riders
Sep 20, 2024 13:42 IST
2 Min read
Eliott Hill returns to Nike to fit in former CEO John Donahoe’s shoes
Sep 20, 2024 14:49 IST
1 Min read
Big FM unveils third season of Big Green Durga with Aparajita Adhya
Sep 20, 2024 15:03 IST
3 Min read
Advertising
Amazon Ads unveils new AI-powered tools
Sep 20, 2024 17:27 IST
1Min read
S4 Capital reports 15.6% revenue drop to £375.1 million in first half of 2024
Sep 20, 2024 17:16 IST
2 Min read
Ad Craft
Havells features Home Art Lights range with Dia Mirza
Sep 20, 2024 15:26 IST
2Min read
Jaipur royalty meets athleisure in U.S. Polo Assn. x Sawai Padmanabh Singh premium collection
Sep 20, 2024 14:08 IST
2 Min read
Yamaha unveils ‘The Call of The Blue’ to rally new motorcycle riders
Sep 20, 2024 13:42 IST
2 Min read
Marketing
Team Pumpkin bags Estelar's marketing mandate
Sep 20, 2024 15:12 IST
1Min read
Eliott Hill returns to Nike to fit in former CEO John Donahoe’s shoes
Sep 20, 2024 14:49 IST
1 Min read
Television
News18 SheShakti celebrates women leaders who led India’s transformation
Sep 20, 2024 17:40 IST
3Min read
Colors Kannada to host Anubandha Awards 2024
Sep 20, 2024 15:18 IST
2 Min read
Digital
Prime Video’s Maitri gives female gaze in storytelling a voice
Sep 20, 2024 14:35 IST
2Min read
How to unify India’s commerce media ecosystem in a fragmented internet market
Sep 20, 2024 10:26 IST
5 Min read
The evolving landscape of performance marketing: Insights from Rory Mitchell of Criteo
Sep 20, 2024 08:26 IST
3 Min read
Gaming sector hails cabinet’s nod for creation of National Centre of Excellence for AVGC-XR
Sep 19, 2024 17:01 IST
5 Min read
Malayala Manorama's Riyad Mathew elected as ABC Chairman
Sep 18, 2024 15:55 IST
2Min read
Court battle over Murdoch's media empire and £14.9bn trust commences
Sep 17, 2024 14:56 IST
1 Min read
Vikram Sakhuja elected MRUC Vice-chairman; Shailesh Gupta re-elected as Chairman
Sep 13, 2024 07:40 IST
3 Min read
Radio
Red FM forays into sports with Red Premier League
Sep 17, 2024 16:46 IST
1Min read
Mirchi launches Season 6 of FLAT 983 to reward unsung heroes
Sep 14, 2024 14:33 IST
2 Min read
SBI Life Insurance and Mirchi return with 14th edition of Spell Bee 2024
Sep 11, 2024 15:38 IST
2 Min read
In-depth
Adios Vistara: What made the 'Aubergine' brand take flight
Vistara will make its final descent on November 12, 2024. India’s top brand experts share with BestMediaInfo.com how its distinctive 'aubergine' branding and premium experience successfully filled the void left by Jet Airways and Kingfisher
Sep 13, 2024 17:04 IST
9 Min read
Can Reliance-Disney deal break status quo on Indian adex to GDP ratio?
Aug 30, 2024 10:27 IST
3Min read
In-depth: Onam adex up by 10% even as Wayanad landslide tragedy hits celebrations
Aug 08, 2024 10:09 IST
9 Min read
Interviews
Havas India eyes to break into top 5 markets in 5 years: Peter Mears, Global CEO, Havas Media Network
Apr 29, 2024 13:37 IST
6Min read
Identify areas of wastage and investments to mitigate bottom-line challenges: Babita Baruah
Apr 16, 2024 16:24 IST
8 Min read
Insights
80% of brands concerned about generative AI use by agencies: WFA
Sep 17, 2024 16:38 IST
4Min read
Radio ad volumes spike by 3% in Jan-June 2024, compared to Jan-Jun 2023: TAM AdEx
Sep 12, 2024 10:04 IST
1 Min read
Rise of qCommerce in non-metros could cause 20-25% of kirana stores to shut down
Sep 12, 2024 09:57 IST
3 Min read