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BARC India: 70% of total viewership on OOH in April-May from sports genre
BARC India: 70% of total viewership on OOH in April-May from sports genre
BARC THiNK: Mid-week holidays garner higher viewership than long weekends
BARC THiNK: Mid-week holidays garner higher viewership than long weekends
Absence of independent digital measurement hurts Hotstar's IPL viewership claims but will it impact future ad revenues?
Absence of independent digital measurement hurts Hotstar's IPL viewership claims but will it impact future ad revenues?
In Digital
Telugu and Bangla markets witness highest growth in IPL 11 viewership, minus finals
Telugu and Bangla markets witness highest growth in IPL 11 viewership, minus finals
GEC Watch: Zee Anmol continues to lead the TV viewership charts
GEC Watch: Zee Anmol continues to lead the TV viewership charts
IPL 11 registers 14% growth in viewership for first 52 matches
IPL 11 registers 14% growth in viewership for first 52 matches
GEC Watch: Zee Anmol breaks all viewership records of Hindi GECs
GEC Watch: Zee Anmol breaks all viewership records of Hindi GECs
15% viewership jump in third week of IPL 11 over IPL 10
15% viewership jump in third week of IPL 11 over IPL 10
News Flash: BARC India launches OOH TV viewership
News Flash: BARC India launches OOH TV viewership
IPL 11 viewership grows by 8% on Star Network in first eight matches
IPL 11 viewership grows by 8% on Star Network in first eight matches
FTAs: High on viewership, dry on revenues
FTAs: High on viewership, dry on revenues
IPL might impact the other genres’ viewership, says Ruchir Tiwari, Zee movie cluster
IPL might impact the other genres’ viewership, says Ruchir Tiwari, Zee movie cluster
Youth viewership patterns similar on weekdays and weekends, says BARC study
Youth viewership patterns similar on weekdays and weekends, says BARC study
Four-week rolling viewership data for news channels: An idea whose time has come?
Four-week rolling viewership data for news channels: An idea whose time has come?
Do RPD-based multiple TV viewership measurement data sets make sense?
Do RPD-based multiple TV viewership measurement data sets make sense?
Dish TV’s hybrid STBs will help it measure viewership through return path data
Dish TV’s hybrid STBs will help it measure viewership through return path data
CNBC TV18 and CNBC Awaaz rule budget viewership
CNBC TV18 and CNBC Awaaz rule budget viewership
Why Times Network channels’ viewership remained intact despite tiff with Hathway
Why Times Network channels’ viewership remained intact despite tiff with Hathway
Star India repackages IPL to expand revenue and viewership
Star India repackages IPL to expand revenue and viewership
Aiming to triple viewership through digital channels, says Karan Bajaj of Discovery Networks
Aiming to triple viewership through digital channels, says Karan Bajaj of Discovery Networks
Viewership share of HD channels grew by 160 per cent in 2 years: BARC’s THiNK Newsletter
Viewership share of HD channels grew by 160 per cent in 2 years: BARC’s THiNK Newsletter
Sports contributing one third of viewership and revenue, entertainment still remains the mainstay: Uday Sodhi, Sony Liv
Sports contributing one third of viewership and revenue, entertainment still remains the mainstay: Uday Sodhi, Sony Liv
In Digital
BARC India and Den Networks join hands to boost TV viewership measurement
BARC India and Den Networks join hands to boost TV viewership measurement
GEC Watch: Zee Anmol breaks viewership records; Colors comes to No. 2 in U+R
GEC Watch: Zee Anmol breaks viewership records; Colors comes to No. 2 in U+R
Commentary: TV viewership data – for whom is it, anyway?
Commentary: TV viewership data – for whom is it, anyway?