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Drama works across genres: Partho Dasgupta, BARC India
Drama works across genres: Partho Dasgupta, BARC India
Budget 2018 likely to expand TV universe, says BARC India CEO Partho Dasgupta
Budget 2018 likely to expand TV universe, says BARC India CEO Partho Dasgupta
If there is incompetence, how can integrity and acceptance of our data be high, says BARC India CEO Partho Dasgupta
If there is incompetence, how can integrity and acceptance of our data be high, says BARC India CEO Partho Dasgupta
Fidelity in BARC data is stability: BARC CEO Partho Dasgupta
Fidelity in BARC data is stability: BARC CEO Partho Dasgupta
Fidelity and instability are two sides of the same coin. The industry is getting used to data fidelity: Partho Dasgupta, CEO of BARC
Fidelity and instability are two sides of the same coin. The industry is getting used to data fidelity: Partho Dasgupta, CEO of BARC
Onus on stakeholders to choose TVT over TVR: Partho Dasgupta
Onus on stakeholders to choose TVT over TVR: Partho Dasgupta
Interview: People can’t infiltrate the BARC panel, says Partho Dasgupta
Interview: People can’t infiltrate the BARC panel, says Partho Dasgupta
BARC appoints Partho Dasgupta as its first CEO
BARC appoints Partho Dasgupta as its first CEO
Zee Melt 2018: Experts discuss CPT, growth of digital and measurement
Zee Melt 2018: Experts discuss CPT, growth of digital and measurement
Discussion must shift to future of content, instead of future of TV, say industry biggies
Discussion must shift to future of content, instead of future of TV, say industry biggies
Ficci Frames 2016: Could television viewership be decoded better?
Ficci Frames 2016: Could television viewership be decoded better?
Times Now honours global Indians at NRI of the Year Awards 2018
Times Now honours global Indians at NRI of the Year Awards 2018
HUL’s Sanjiv Mehta re-appointed as Jury President for Marquees
HUL’s Sanjiv Mehta re-appointed as Jury President for Marquees
BARC India: 70% of total viewership on OOH in April-May from sports genre
BARC India: 70% of total viewership on OOH in April-May from sports genre
BARC India’s panel design and household selection get Indian Statistical Institute stamp
BARC India’s panel design and household selection get Indian Statistical Institute stamp
News Flash: BARC India launches OOH TV viewership
News Flash: BARC India launches OOH TV viewership
BARC India launches ‘PreView’ service
BARC India launches ‘PreView’ service
In-depth: Advertisers in a fix as measurement across platforms show inconsistency
In-depth: Advertisers in a fix as measurement across platforms show inconsistency
BARC India gets FIR filed in Telangana, five detained
BARC India gets FIR filed in Telangana, five detained
BARC India gets Great Place to Work Certified
BARC India gets Great Place to Work Certified
Four-week rolling viewership data for news channels: An idea whose time has come?
Four-week rolling viewership data for news channels: An idea whose time has come?
Do news channels serve what viewers want to see?
Do news channels serve what viewers want to see?
Nakul Chopra elected BARC India Chairman
Nakul Chopra elected BARC India Chairman
Vikram Sakhuja elected President of The Advertising Club for 2017-18
Vikram Sakhuja elected President of The Advertising Club for 2017-18
MIB asks BARC India to stop ratings of TV channels using landing page
MIB asks BARC India to stop ratings of TV channels using landing page