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If there is incompetence, how can integrity and acceptance of our data be high, says BARC India CEO Partho Dasgupta
If there is incompetence, how can integrity and acceptance of our data be high, says BARC India CEO Partho Dasgupta
Fidelity in BARC data is stability: BARC CEO Partho Dasgupta
Fidelity in BARC data is stability: BARC CEO Partho Dasgupta
Fidelity and instability are two sides of the same coin. The industry is getting used to data fidelity: Partho Dasgupta, CEO of BARC
Fidelity and instability are two sides of the same coin. The industry is getting used to data fidelity: Partho Dasgupta, CEO of BARC
Onus on stakeholders to choose TVT over TVR: Partho Dasgupta
Onus on stakeholders to choose TVT over TVR: Partho Dasgupta
Interview: People can’t infiltrate the BARC panel, says Partho Dasgupta
Interview: People can’t infiltrate the BARC panel, says Partho Dasgupta
BARC appoints Partho Dasgupta as its first CEO
BARC appoints Partho Dasgupta as its first CEO
Ficci Frames 2016: Could television viewership be decoded better?
Ficci Frames 2016: Could television viewership be decoded better?
Nakul Chopra elected BARC India Chairman
Nakul Chopra elected BARC India Chairman
Vikram Sakhuja elected President of The Advertising Club for 2017-18
Vikram Sakhuja elected President of The Advertising Club for 2017-18
MIB asks BARC India to stop ratings of TV channels using landing page
MIB asks BARC India to stop ratings of TV channels using landing page
HUL wins Green Marketer Award at Marquee Awards 2017
HUL wins Green Marketer Award at Marquee Awards 2017
Nominations announced for Marquees 2017
Nominations announced for Marquees 2017
IIM Calcutta studies TV viewership in India
IIM Calcutta studies TV viewership in India
BARC to release ‘analogue-free’ data today, increases panel size to 30,000
BARC to release ‘analogue-free’ data today, increases panel size to 30,000
BARC India announces two senior appointments
BARC India announces two senior appointments
Jury panel announced for Marquees 2017’s debut season
Jury panel announced for Marquees 2017’s debut season
Nielsen appointed BARC India’s primary digital measurement partner
Nielsen appointed BARC India’s primary digital measurement partner
In Digital
HUL’s Sanjiv Mehta appointed Jury Chair for Marquees 2017
HUL’s Sanjiv Mehta appointed Jury Chair for Marquees 2017
News Flash: BARC India’s TV Measurement Panel certified by CESP
News Flash: BARC India’s TV Measurement Panel certified by CESP
BARC to stop measuring analogue; viewership trend unpredictable
BARC to stop measuring analogue; viewership trend unpredictable
BARC India reveals its digital measurement service ‘EKAM’
BARC India reveals its digital measurement service ‘EKAM’
BARC India reveals its digital measurement service ‘EKAM’
BARC India reveals its digital measurement service ‘EKAM’
Ad Club to launch Marquees in August 2017
Ad Club to launch Marquees in August 2017
Ad Club to launch Marquees in August 2017
Ad Club to launch Marquees in August 2017
BARC India sets up independent Disciplinary Council for transparency in measurement system
BARC India sets up independent Disciplinary Council for transparency in measurement system