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Parle Products launches its new division Parle Platina
Parle Products launches its new division Parle Platina
Parle Products’ latest campaign weaves all brands under one corporate brand
Parle Products’ latest campaign weaves all brands under one corporate brand
As the name Kismi is youthful, we focused on the youth: BK Rao of Parle Products
As the name Kismi is youthful, we focused on the youth: BK Rao of Parle Products
Parle Products moves media business to Zenith?
Parle Products moves media business to Zenith?
We don’t launch ‘me-too’ products: Parle Agro’s Nadia Chauhan
We don’t launch ‘me-too’ products: Parle Agro’s Nadia Chauhan
Parle Products’ ‘Litter Free’ initiative gets an OOH push
Parle Products’ ‘Litter Free’ initiative gets an OOH push
In OOH
Parle Products seeks to simplify goodness
Parle Products seeks to simplify goodness
Parle Products announces the 13th Parle Saraswati Vandana
Parle Products announces the 13th Parle Saraswati Vandana
Maxus out, MPG in for Parle Products
Maxus out, MPG in for Parle Products
Publicis Media India claims Rs 1,000 crore plus business in the last 9 months
Publicis Media India claims Rs 1,000 crore plus business in the last 9 months
Parle-G targets youth via web series ‘Woh Din’
Parle-G targets youth via web series ‘Woh Din’
In Digital
Marketing to moms: Are brands doing it right?
Marketing to moms: Are brands doing it right?
Big Ganga’s multi-platform push in Hindi-speaking belt
Big Ganga’s multi-platform push in Hindi-speaking belt
In Radio
What the industry expects from Budget 2017
What the industry expects from Budget 2017
Prospect 2017: Marketing trends to watch out for
Prospect 2017: Marketing trends to watch out for
Short-term agency-client relationship is the new buzzword
Short-term agency-client relationship is the new buzzword
ASCI upholds complaints against 98 out of 159 advertisements in June
ASCI upholds complaints against 98 out of 159 advertisements in June
Long-running fictional shows: The bread-earners of GECs
Long-running fictional shows: The bread-earners of GECs
Parle Glucose to Parle-G: Journey of India’s most loved biscuit
Parle Glucose to Parle-G: Journey of India’s most loved biscuit
Casting  children in ads can increase ‘cuteness value’ of a product
Casting children in ads can increase ‘cuteness value’ of a product
Mexitos would be a synonym for Nachos, says Parle’s B. Krishna Rao
Mexitos would be a synonym for Nachos, says Parle’s B. Krishna Rao
Glued to gadgets; what is your kid watching?
Glued to gadgets; what is your kid watching?
Indian M&E industry seeks major boost from Union Budget
Indian M&E industry seeks major boost from Union Budget
Thoughtshop bags Parle Melody account
Thoughtshop bags Parle Melody account
MTV joins hands with Parle for ‘Dunk the Junk’ youth initiative
MTV joins hands with Parle for ‘Dunk the Junk’ youth initiative