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Parle Products launches its new division Parle Platina
Parle Products launches its new division Parle Platina
Parle Products’ latest campaign weaves all brands under one corporate brand
Parle Products’ latest campaign weaves all brands under one corporate brand
As the name Kismi is youthful, we focused on the youth: BK Rao of Parle Products
As the name Kismi is youthful, we focused on the youth: BK Rao of Parle Products
Parle Products moves media business to Zenith?
Parle Products moves media business to Zenith?
We don’t launch ‘me-too’ products: Parle Agro’s Nadia Chauhan
We don’t launch ‘me-too’ products: Parle Agro’s Nadia Chauhan
Parle Products’ ‘Litter Free’ initiative gets an OOH push
Parle Products’ ‘Litter Free’ initiative gets an OOH push
In OOH
Parle Products seeks to simplify goodness
Parle Products seeks to simplify goodness
Parle Products announces the 13th Parle Saraswati Vandana
Parle Products announces the 13th Parle Saraswati Vandana
Maxus out, MPG in for Parle Products
Maxus out, MPG in for Parle Products
Publicis Media India claims Rs 1,000 crore plus business in the last 9 months
Publicis Media India claims Rs 1,000 crore plus business in the last 9 months
Parle-G targets youth via web series ‘Woh Din’
Parle-G targets youth via web series ‘Woh Din’
In Digital
In-depth: Disclaimer – a marketer’s role is no cakewalk
In-depth: Disclaimer – a marketer’s role is no cakewalk
KBC and how brand ‘Bachchan’ gains from it
KBC and how brand ‘Bachchan’ gains from it
In-depth: A tug of war between creative agencies and brands on remuneration
In-depth: A tug of war between creative agencies and brands on remuneration
Nominations announced for Marquees 2017
Nominations announced for Marquees 2017
In-depth: The phases of marketing that make a brand
In-depth: The phases of marketing that make a brand
Parle continues to be India’s top brand: Kantar Worldpanel
Parle continues to be India’s top brand: Kantar Worldpanel
Hindware refreshes brand identity, launches new brands and announces retail expansion till 2020
Hindware refreshes brand identity, launches new brands and announces retail expansion till 2020
Parle takes a humorous route for its ‘Naam toh yaad rahega’ campaign
Parle takes a humorous route for its ‘Naam toh yaad rahega’ campaign
There are much larger objectives of marketing than immediate sales, Viraj Jit Singh, KidZania
There are much larger objectives of marketing than immediate sales, Viraj Jit Singh, KidZania
IPL 10: A close look at the overall viewership and advertisers
IPL 10: A close look at the overall viewership and advertisers
Marketing to moms: Are brands doing it right?
Marketing to moms: Are brands doing it right?
Big Ganga’s multi-platform push in Hindi-speaking belt
Big Ganga’s multi-platform push in Hindi-speaking belt
In Radio
What the industry expects from Budget 2017
What the industry expects from Budget 2017
Prospect 2017: Marketing trends to watch out for
Prospect 2017: Marketing trends to watch out for