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Brandstand: ‘From Samsonite to Johnnie Walker — The stretch of short-term Brand Purpose’
Brandstand: ‘From Samsonite to Johnnie Walker — The stretch of short-term Brand Purpose’
Brandstand: ‘Teach your brand to say No — Designing the Denial Experience’
Brandstand: ‘Teach your brand to say No — Designing the Denial Experience’
Brandstand: When women rule online
Brandstand: When women rule online
Brandstand: The Renewal Crisis in Indian Marketing
Brandstand: The Renewal Crisis in Indian Marketing
Brandstand: How Nike uses ‘stand marketing’ to do ‘smart marketing’
Brandstand: How Nike uses ‘stand marketing’ to do ‘smart marketing’
Brandstand: Why Pepsi must consider the Virgin way
Brandstand: Why Pepsi must consider the Virgin way
Brandstand: Banking 3.0 – From money management to relationship management to event management
Brandstand: Banking 3.0 – From money management to relationship management to event management
Brandstand: What Ikea can learn from India
Brandstand: What Ikea can learn from India
Brandstand: Will Rediffusion be the turning point of Indian advertising?
Brandstand: Will Rediffusion be the turning point of Indian advertising?
Brandstand: Why the Micro-Mandi can become the next big retail idea
Brandstand: Why the Micro-Mandi can become the next big retail idea
Brandstand: How beer can brew the India brand story
Brandstand: How beer can brew the India brand story
Brandstand: Have you cracked your Festive Brand Strategy?
Brandstand: Have you cracked your Festive Brand Strategy?
Brandstand: ‘If they Cannes, why can’t we?’ The ‘Sher Cannes’ Formula
Brandstand: ‘If they Cannes, why can’t we?’ The ‘Sher Cannes’ Formula
Brandstand: The Lion of St. Mark and Brands of Brothers
Brandstand: The Lion of St. Mark and Brands of Brothers
Brandstand: How Co-Working is healthy for your Company Brand
Brandstand: How Co-Working is healthy for your Company Brand
Brandstand: How Professional is your Service Brand?
Brandstand: How Professional is your Service Brand?
Brandstand: Does your brand have an Anecdote Strategy?
Brandstand: Does your brand have an Anecdote Strategy?
Brandstand: Why Uber must invest in a Series B brand strategy
Brandstand: Why Uber must invest in a Series B brand strategy
Brandstand: Is your brand a case study yet?
Brandstand: Is your brand a case study yet?
Brandstand: How Partnership Leadership is damaging the agency brand
Brandstand: How Partnership Leadership is damaging the agency brand
Brandstand: Why IPL is the Graveyard and not Super Bowl of Indian Advertising
Brandstand: Why IPL is the Graveyard and not Super Bowl of Indian Advertising
Brandstand: Why your Bank is no longer a Brand
Brandstand: Why your Bank is no longer a Brand
Brandstand: This decade of Taj Mahal brought to you by ITC
Brandstand: This decade of Taj Mahal brought to you by ITC
Brandstand: How Creative Agencies must seriously merge with Film Production
Brandstand: How Creative Agencies must seriously merge with Film Production
Brandstand: Should Air India remain an Indian brand?
Brandstand: Should Air India remain an Indian brand?