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Search Results for ' rural consumer'
In-depth: Understanding the rural consumer and how to market to them
In-depth: Understanding the rural consumer and how to market to them
The real competition is the huge unbanked population: Anil Ramachandran, CMO, IndusInd
The real competition is the huge unbanked population: Anil Ramachandran, CMO, IndusInd
Milestone Brandcom ropes in Ujjwal Anand to head its Rural & Experiential Division
Milestone Brandcom ropes in Ujjwal Anand to head its Rural & Experiential Division
Ad rate correction alone will not correct the index, says Nick’s Nina Elavia Jaipuria
Ad rate correction alone will not correct the index, says Nick’s Nina Elavia Jaipuria
In-depth: Are brand mascots a dying trend?
In-depth: Are brand mascots a dying trend?
GSK launches Horlicks Mission Poshan with Amitabh Bachchan as campaign ambassador
GSK launches Horlicks Mission Poshan with Amitabh Bachchan as campaign ambassador
Goodknight Cool Gel keeps mosquitoes away, gives a cooling sensation
Goodknight Cool Gel keeps mosquitoes away, gives a cooling sensation
Ad spend may get a boost as consumption picks up in rural
Ad spend may get a boost as consumption picks up in rural
Keep mosquitoes at bay with GoodKnight Power Chip
Keep mosquitoes at bay with GoodKnight Power Chip
Local businesses are real focus for us: Torie Henderson, CEO, South East Asia and India, Omnicom Media Group
Local businesses are real focus for us: Torie Henderson, CEO, South East Asia and India, Omnicom Media Group
Zeel ad revenue up 16%, subscription revenue declines in Q4FY18
Zeel ad revenue up 16%, subscription revenue declines in Q4FY18
Appy Fizz goes mass with Salman, pumps in Rs 100 crore for marketing
Appy Fizz goes mass with Salman, pumps in Rs 100 crore for marketing
Little Singham pushes Discovery Kids to No. 2 spot
Little Singham pushes Discovery Kids to No. 2 spot
Ujjivan Small Finance Bank launches debut brand campaign to hard sell easy banking
Ujjivan Small Finance Bank launches debut brand campaign to hard sell easy banking
Youth viewership patterns similar on weekdays and weekends, says BARC study
Youth viewership patterns similar on weekdays and weekends, says BARC study
Mango drinks to give you burps this scorching summer
Mango drinks to give you burps this scorching summer
Growing urbanisation and digitisation to fuel HP's expansion in India: Neelima Burra, Country Marketing Director, HP Inc.
Growing urbanisation and digitisation to fuel HP's expansion in India: Neelima Burra, Country Marketing Director, HP Inc.
We garner healthy international revenues but primarily focus on domestic markets, says Shaurya Mehta, COO, Living Foodz
We garner healthy international revenues but primarily focus on domestic markets, says Shaurya Mehta, COO, Living Foodz
No reduction in digital spend by E-com players, says Shamsuddin Jasani on the launch of Isobar Commerce
No reduction in digital spend by E-com players, says Shamsuddin Jasani on the launch of Isobar Commerce
In Digital
Discussion must shift to future of content, instead of future of TV, say industry biggies
Discussion must shift to future of content, instead of future of TV, say industry biggies
Bang In The Middle creates new campaign for AIM to promote magazine growth
Bang In The Middle creates new campaign for AIM to promote magazine growth
In Print
Patanjali not to increase ad spend, TV to take back seat
Patanjali not to increase ad spend, TV to take back seat
GroupM estimates India’s 2018 adex to grow by 13%
GroupM estimates India’s 2018 adex to grow by 13%
Marico ups ad spends in the India business by 14% in Q3FY18
Marico ups ad spends in the India business by 14% in Q3FY18
Colors Tamil to go on-air on February 19
Colors Tamil to go on-air on February 19