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Guest Times: The unforgettable world of ‘Amnesia Marketing’
Guest Times: The unforgettable world of ‘Amnesia Marketing’
Guest Times: ‘Brand to Brand’ is the new ‘Business to Business’
Guest Times: ‘Brand to Brand’ is the new ‘Business to Business’
Guest Times: Say bye-bye to the promise business. Welcome delivery business
Guest Times: Say bye-bye to the promise business. Welcome delivery business
Guest Times: Your advertising budget as you do not know it
Guest Times: Your advertising budget as you do not know it
Brandstand: Standing in line in an online world
Brandstand: Standing in line in an online world
Brandstand: Bring back the Brand Mnemonic
Brandstand: Bring back the Brand Mnemonic
Dipstick: Can Snapdeal 2.0 stand against Amazon and Flipkart?
Dipstick: Can Snapdeal 2.0 stand against Amazon and Flipkart?
Brandstand: The powerful potential of Senior Citizen brands
Brandstand: The powerful potential of Senior Citizen brands
Brandstand: When the medium is bigger than the message
Brandstand: When the medium is bigger than the message
Brandstand: The secret sauce in the war of brands
Brandstand: The secret sauce in the war of brands
Brandstand: The future of the agency as a brand
Brandstand: The future of the agency as a brand
Brandstand: The ‘Make-up Kit’ for service failures
Brandstand: The ‘Make-up Kit’ for service failures
Brandstand: The power of celebrities as consumer brands
Brandstand: The power of celebrities as consumer brands
Brandstand: From GLOCAL brands to ‘Unified Unique Experiences’
Brandstand: From GLOCAL brands to ‘Unified Unique Experiences’
Brandstand: Naming strategies in the experience age
Brandstand: Naming strategies in the experience age
Brandstand: From homely comfort to ‘Home-Style’ experiences
Brandstand: From homely comfort to ‘Home-Style’ experiences
Brandstand: The price we pay for luxury
Brandstand: The price we pay for luxury
Brandstand: ‘Love the trailer, watch the movie’
Brandstand: ‘Love the trailer, watch the movie’
Guest Times: When stars become bigger than companies
Guest Times: When stars become bigger than companies
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Queo – when the drama shifts to the bathroom
Queo – when the drama shifts to the bathroom
Contract brings on board Adita Kilpady as SVP – Strategic Planning
Contract brings on board Adita Kilpady as SVP – Strategic Planning
Shruti Varma joins Contract to head Tata Docomo business
Shruti Varma joins Contract to head Tata Docomo business
Contract wins creative mandate for Paytm
Contract wins creative mandate for Paytm
JK Tyre positions itself as ‘enabler of long drives’ in brand campaign
JK Tyre positions itself as ‘enabler of long drives’ in brand campaign
Contract beefs up its Account Management team in Mumbai and Delhi
Contract beefs up its Account Management team in Mumbai and Delhi