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Length of advertisement on digital platforms impacts viewership, says GroupM study
Length of advertisement on digital platforms impacts viewership, says GroupM study
In Digital
Oath unifies its ad tech offerings as Oath Ad Platforms
Oath unifies its ad tech offerings as Oath Ad Platforms
In Digital
E-commerce platforms likely to spend 12% more on marketing this festive season
E-commerce platforms likely to spend 12% more on marketing this festive season
In Digital
In-depth: How lack of innovation will make Hindi GECs lose out to OTT platforms
In-depth: How lack of innovation will make Hindi GECs lose out to OTT platforms
Voice search platforms hold a lot of potential for local advertising, say experts
Voice search platforms hold a lot of potential for local advertising, say experts
Dish TV launches ‘Bhojpuri Active’ service on its DishTV and d2h platforms
Dish TV launches ‘Bhojpuri Active’ service on its DishTV and d2h platforms
Are English channels hurting themselves by running ads from premium OTT platforms?
Are English channels hurting themselves by running ads from premium OTT platforms?
In Digital
InMobi partners with Microsoft for new cloud-based enterprise platforms for marketers
InMobi partners with Microsoft for new cloud-based enterprise platforms for marketers
In-depth: Advertisers in a fix as measurement across platforms show inconsistency
In-depth: Advertisers in a fix as measurement across platforms show inconsistency
Independent digital news platforms will not survive, says India Today’s Kalli Purie
Independent digital news platforms will not survive, says India Today’s Kalli Purie
In Print
comScore reveals India’s top 15 news  entities across all platforms
comScore reveals India’s top 15 news entities across all platforms
In Digital
Warc Toolkit 2017: Video is turning social media platforms into broadcast media
Warc Toolkit 2017: Video is turning social media platforms into broadcast media
In Digital
What Indian OTT platforms should learn from Netflix
What Indian OTT platforms should learn from Netflix
In
In-depth: Content, viewership measurement key challenge for VOD platforms
In-depth: Content, viewership measurement key challenge for VOD platforms
In Digital
Non-linear platforms have become pivotal to connect with children: Krishna Desai, Cartoon Network
Non-linear platforms have become pivotal to connect with children: Krishna Desai, Cartoon Network
MSM, ESPN join hands to create co-branded TV & digital platforms
MSM, ESPN join hands to create co-branded TV & digital platforms
AFP teams up with nnis to deliver video content to TV & digital platforms
AFP teams up with nnis to deliver video content to TV & digital platforms
Star CJ Alive rebrands as Shop CJ; expands portfolio & platforms
Star CJ Alive rebrands as Shop CJ; expands portfolio & platforms
Hero Indian Super League scores high across all platforms
Hero Indian Super League scores high across all platforms
Star offers uniform pricing for cable platforms
Star offers uniform pricing for cable platforms
How Times Now used social media platforms in election week
How Times Now used social media platforms in election week
Hathway appoints KV Anand as President ? Digital Platforms
Hathway appoints KV Anand as President ? Digital Platforms
Artist Aloud now available on Web, Wap, Voice, App and DTH platforms
Artist Aloud now available on Web, Wap, Voice, App and DTH platforms
In Digital
Content protection vital with emergence of new media platforms
Content protection vital with emergence of new media platforms
MPA sees growth in ARPUs across DTH and cable platforms
MPA sees growth in ARPUs across DTH and cable platforms