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Stories by 'Shivaji Dasgupta'
Brandstand: How Professional is your Service Brand?
Brandstand: How Professional is your Service Brand?
Brandstand: Does your brand have an Anecdote Strategy?
Brandstand: Does your brand have an Anecdote Strategy?
Brandstand: Why Uber must invest in a Series B brand strategy
Brandstand: Why Uber must invest in a Series B brand strategy
Brandstand: Is your brand a case study yet?
Brandstand: Is your brand a case study yet?
Brandstand: How Partnership Leadership is damaging the agency brand
Brandstand: How Partnership Leadership is damaging the agency brand
Brandstand: Why IPL is the Graveyard and not Super Bowl of Indian Advertising
Brandstand: Why IPL is the Graveyard and not Super Bowl of Indian Advertising
Brandstand: Why your Bank is no longer a Brand
Brandstand: Why your Bank is no longer a Brand
Brandstand: This decade of Taj Mahal brought to you by ITC
Brandstand: This decade of Taj Mahal brought to you by ITC
Brandstand: How Creative Agencies must seriously merge with Film Production
Brandstand: How Creative Agencies must seriously merge with Film Production
Guest Times: The pros and cons of the WPP era
Guest Times: The pros and cons of the WPP era
Brandstand: Should Air India remain an Indian brand?
Brandstand: Should Air India remain an Indian brand?
Brandstand: If Happiness was a Fest called Goa
Brandstand: If Happiness was a Fest called Goa
Brandstand: The airport as an Unification Brand
Brandstand: The airport as an Unification Brand
Brandstand: Building emotional synergies with media content and not just customer
Brandstand: Building emotional synergies with media content and not just customer
Brandstand: Why many of us could soon become Toys R Us
Brandstand: Why many of us could soon become Toys R Us
Brandstand: When John is Jane and Lovely is Handsome
Brandstand: When John is Jane and Lovely is Handsome
Brandstand: Sridevi, the Forever Brand
Brandstand: Sridevi, the Forever Brand
Brandstand: The Indian as a Global Brand
Brandstand: The Indian as a Global Brand
Brandstand: Nirav Modi and the world of Stiletto Brands
Brandstand: Nirav Modi and the world of Stiletto Brands
Brandstand: When Loyalty has no Reward – Disintermediation 2.0
Brandstand: When Loyalty has no Reward – Disintermediation 2.0
Brandstand: Does your brand pass the basa test?
Brandstand: Does your brand pass the basa test?
Brandstand: Why Manyavar gained more than Sabyasachi
Brandstand: Why Manyavar gained more than Sabyasachi
Brandstand: Swinging it for Swiggy
Brandstand: Swinging it for Swiggy
Brandstand: Why the Monk never grew Old
Brandstand: Why the Monk never grew Old
Brandstand: The game I play with yatra.com
Brandstand: The game I play with yatra.com