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Stories by 'Shivaji Dasgupta'
Brandstand: Nirav Modi and the world of Stiletto Brands
Brandstand: Nirav Modi and the world of Stiletto Brands
Brandstand: When Loyalty has no Reward – Disintermediation 2.0
Brandstand: When Loyalty has no Reward – Disintermediation 2.0
Brandstand: Does your brand pass the basa test?
Brandstand: Does your brand pass the basa test?
Brandstand: Why Manyavar gained more than Sabyasachi
Brandstand: Why Manyavar gained more than Sabyasachi
Brandstand: Swinging it for Swiggy
Brandstand: Swinging it for Swiggy
Brandstand: Why the Monk never grew Old
Brandstand: Why the Monk never grew Old
Brandstand: The game I play with yatra.com
Brandstand: The game I play with yatra.com
Brandstand: Customer Disservice the Jet Airways way
Brandstand: Customer Disservice the Jet Airways way
Brandstand: Your brand deserves a sense of humour
Brandstand: Your brand deserves a sense of humour
Brandstand: Channel V and the end of the First Wave
Brandstand: Channel V and the end of the First Wave
Brandstand: Busting the morality of luxury
Brandstand: Busting the morality of luxury
Brandstand: What the Padmavati Effect can do for your brand
Brandstand: What the Padmavati Effect can do for your brand
Brandstand: Brands Against Advancing Pollution
Brandstand: Brands Against Advancing Pollution
Brandstand: The human egos behind inhuman Indigo
Brandstand: The human egos behind inhuman Indigo
Brandstand: How photogenic is your brand?
Brandstand: How photogenic is your brand?
Brandstand: The end of seasonality as we know it
Brandstand: The end of seasonality as we know it
Brandstand: When Global tastes Local
Brandstand: When Global tastes Local
Brandstand: Making Music with Duet Brands
Brandstand: Making Music with Duet Brands
Brandstand: From Integrated Communication Programmes to Integrated Business Models
Brandstand: From Integrated Communication Programmes to Integrated Business Models
Brandstand: Pop-Up Brands for festive times
Brandstand: Pop-Up Brands for festive times
Brandstand: Get ready for the Sushi Evolution
Brandstand: Get ready for the Sushi Evolution
Brandstand: The Seesaw Strategy to make cheaper look better
Brandstand: The Seesaw Strategy to make cheaper look better
Brandstand: Dealing with the DNA Dichotomy
Brandstand: Dealing with the DNA Dichotomy
Brandstand: Is your brand ready for the Skyfall Syndrome?
Brandstand: Is your brand ready for the Skyfall Syndrome?
Brandstand: Mission 2525 – In search of global consumer brands born in India
Brandstand: Mission 2525 – In search of global consumer brands born in India