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Stories by 'Roshni Nair'
In-depth: From trusted to busted – when brands lose consumer trust
In-depth: From trusted to busted – when brands lose consumer trust
KBC and how brand ‘Bachchan’ gains from it
KBC and how brand ‘Bachchan’ gains from it
Rising Star: Prathamesh Kulkarni, Director, Analytics, iProspect India
Rising Star: Prathamesh Kulkarni, Director, Analytics, iProspect India
After Hours: Capturing life as it happens – Amrita Dey
After Hours: Capturing life as it happens – Amrita Dey
In-depth: Millennial parents – marketing to a new consumer every year
In-depth: Millennial parents – marketing to a new consumer every year
Federal Bank portrays itself as new-age bank for young consumers in new campaign
Federal Bank portrays itself as new-age bank for young consumers in new campaign
Patanjali goes down South to double its revenues
Patanjali goes down South to double its revenues
Not worried about Patanjali, focusing on innovation instead: Tarun Arora, COO, Zydus Wellness
Not worried about Patanjali, focusing on innovation instead: Tarun Arora, COO, Zydus Wellness
The top five trends in Hindi GEC programming
The top five trends in Hindi GEC programming
Book Review: 30 Second Thrillers
Book Review: 30 Second Thrillers
Patanjali chalks out multiple brands strategy to take on toothpaste leaders
Patanjali chalks out multiple brands strategy to take on toothpaste leaders
Rising Star: Amit Sharma, Client Servicing Director, L&K Saatchi & Saatchi
Rising Star: Amit Sharma, Client Servicing Director, L&K Saatchi & Saatchi
In-depth: The phases of marketing that make a brand
In-depth: The phases of marketing that make a brand
After Hours: Dancing dame Chandana Agarwal
After Hours: Dancing dame Chandana Agarwal
Rising Star: Rushabh Thakker, Assistant Media Manager, Isobar
Rising Star: Rushabh Thakker, Assistant Media Manager, Isobar
After Hours: Riding the winds of change – Anil S Nair
After Hours: Riding the winds of change – Anil S Nair
The basics of marketing remain the same: Kedar Apte, VP - Marketing, Castrol India
The basics of marketing remain the same: Kedar Apte, VP - Marketing, Castrol India
Rising Star: Mithun Rajam, Art Director, Taproot Dentsu
Rising Star: Mithun Rajam, Art Director, Taproot Dentsu
Six things brands should keep in mind when dealing with crisis
Six things brands should keep in mind when dealing with crisis
After Hours: Bringing art to everyday objects is Nazneen Dharamsey
After Hours: Bringing art to everyday objects is Nazneen Dharamsey
Afterhours: Stand-up comedian Neville Shah
Afterhours: Stand-up comedian Neville Shah
Brands that sued movies for ‘misusing’ their names
Brands that sued movies for ‘misusing’ their names
Afterhours: Yosef Hayeem – Singer, Songwriter, Guitarist
Afterhours: Yosef Hayeem – Singer, Songwriter, Guitarist
Rising Star: Mihir Chitre, Creative Group Head, What's Your Problem
Rising Star: Mihir Chitre, Creative Group Head, What's Your Problem
Rising Star: Ravi Mishra, Group Head, Dentsu Impact
Rising Star: Ravi Mishra, Group Head, Dentsu Impact