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Stories by 'Roshni Nair'
Digital will be central to all our brand-building efforts, says Bajaj Allianz’s Chandramohan Mehra
Digital will be central to all our brand-building efforts, says Bajaj Allianz’s Chandramohan Mehra
Rising Star: Varun Mundra, Group Head, Client Servicing, Isobar
Rising Star: Varun Mundra, Group Head, Client Servicing, Isobar
Havmor to spend Rs 40 crore annually towards marketing
Havmor to spend Rs 40 crore annually towards marketing
Digital is not a medium, it is consciousness: Anil K Nair of L&K Saatchi & Saatchi
Digital is not a medium, it is consciousness: Anil K Nair of L&K Saatchi & Saatchi
In Digital
Rising Star: Vidhi Majithia, Business Manager, Jack In The Box Worldwide
Rising Star: Vidhi Majithia, Business Manager, Jack In The Box Worldwide
In-depth: Understanding the rural consumer and how to market to them
In-depth: Understanding the rural consumer and how to market to them
Rising Star: Unnati Shah, Brand Manager, Axis Bank
Rising Star: Unnati Shah, Brand Manager, Axis Bank
Beverage start-up Raw Pressery earmarks 13% of revenues on marketing led by digital
Beverage start-up Raw Pressery earmarks 13% of revenues on marketing led by digital
Artdeco to invest 50% revenues to market Anny and Makeup Factory
Artdeco to invest 50% revenues to market Anny and Makeup Factory
We spend a lot more to curb ad fraud and ensure brand safety, says J&J’s Saroj Mishra
We spend a lot more to curb ad fraud and ensure brand safety, says J&J’s Saroj Mishra
No reduction in digital spend by E-com players, says Shamsuddin Jasani on the launch of Isobar Commerce
No reduction in digital spend by E-com players, says Shamsuddin Jasani on the launch of Isobar Commerce
In Digital
Digital ad fraud and measurement issues likely to stay, says Joanna Catalano, CEO-APAC, iProspect
Digital ad fraud and measurement issues likely to stay, says Joanna Catalano, CEO-APAC, iProspect
In Digital
V-Guard earmarks Rs 60 crore for marketing in next four months
V-Guard earmarks Rs 60 crore for marketing in next four months
All Out bats for tough moms in new spot, but is there any brand connect?
All Out bats for tough moms in new spot, but is there any brand connect?
Rising Star: Shipra Tandon, Strategist, Content Marketing, iProspect India
Rising Star: Shipra Tandon, Strategist, Content Marketing, iProspect India
Rising Star: Nikhil Kant, Associate Vice-President, Client Consulting, Interactive Avenues
Rising Star: Nikhil Kant, Associate Vice-President, Client Consulting, Interactive Avenues
Alkem plans Rs 6-cr marketing splash for new Tiger Balm Neck and Shoulder Rub
Alkem plans Rs 6-cr marketing splash for new Tiger Balm Neck and Shoulder Rub
Rising Star: Sreshta Anantharam, Account Director, Dentsu Webchutney
Rising Star: Sreshta Anantharam, Account Director, Dentsu Webchutney
In-depth: Up close and personal – Marketing and the subtle art of relationship building
In-depth: Up close and personal – Marketing and the subtle art of relationship building
Bacardi sees Tier II and III markets as growth drivers
Bacardi sees Tier II and III markets as growth drivers
Key marketing trends to watch out for in 2018
Key marketing trends to watch out for in 2018
Mumbai Marathon and why it is a good platform for brands
Mumbai Marathon and why it is a good platform for brands
Rising Star: Tulsi Mehrotra Menon, Anthropologist, The Womb
Rising Star: Tulsi Mehrotra Menon, Anthropologist, The Womb
10 lessons marketers learned in 2017 for success in 2018
10 lessons marketers learned in 2017 for success in 2018
Onida earmarks Rs 75 cr for marketing; aims to double its market share in panel TV
Onida earmarks Rs 75 cr for marketing; aims to double its market share in panel TV