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Stories by 'Roshni Nair'
Bacardi sees Tier II and III markets as growth drivers
Bacardi sees Tier II and III markets as growth drivers
Key marketing trends to watch out for in 2018
Key marketing trends to watch out for in 2018
Mumbai Marathon and why it is a good platform for brands
Mumbai Marathon and why it is a good platform for brands
Rising Star: Tulsi Mehrotra Menon, Anthropologist, The Womb
Rising Star: Tulsi Mehrotra Menon, Anthropologist, The Womb
10 lessons marketers learned in 2017 for success in 2018
10 lessons marketers learned in 2017 for success in 2018
Onida earmarks Rs 75 cr for marketing; aims to double its market share in panel TV
Onida earmarks Rs 75 cr for marketing; aims to double its market share in panel TV
Paytm's 'Chak De! India' moment at Effie
Paytm's 'Chak De! India' moment at Effie
Rising Star: Nadir Kanthawala, Group Manager - Business Development, WATConsult
Rising Star: Nadir Kanthawala, Group Manager - Business Development, WATConsult
Rising Star: Harsh Shah, Associate Business Director, Jack In The Box Worldwide
Rising Star: Harsh Shah, Associate Business Director, Jack In The Box Worldwide
Rising Star: Imran Khan, Creative Director (Art), Infectious
Rising Star: Imran Khan, Creative Director (Art), Infectious
PeeSafe aims to become Rs 500-crore brand in the next two years
PeeSafe aims to become Rs 500-crore brand in the next two years
Friends Adult Diapers invests more than Rs 10 crore in first TVC
Friends Adult Diapers invests more than Rs 10 crore in first TVC
Comio looking at tier II and tier III markets for growth
Comio looking at tier II and tier III markets for growth
From mushy to edgy: Little Hearts’ shifting thought
From mushy to edgy: Little Hearts’ shifting thought
Rising Star: Ankita Chemburkar, Group Head, Copy, Indigo Consulting
Rising Star: Ankita Chemburkar, Group Head, Copy, Indigo Consulting
Byju’s looking at regional languages and international markets for growth
Byju’s looking at regional languages and international markets for growth
Rising Star: Kanika Johri, Associate Group Head, Copy, Interactive Avenues
Rising Star: Kanika Johri, Associate Group Head, Copy, Interactive Avenues
Patanjali asks government to exempt ayurvedic medicines from GST
Patanjali asks government to exempt ayurvedic medicines from GST
Rising Star: Prerna Mehra, Head of Design, Cheil Worldwide, India
Rising Star: Prerna Mehra, Head of Design, Cheil Worldwide, India
How much the manhandling incident dented IndiGo's brand image
How much the manhandling incident dented IndiGo's brand image
Five things to keep in mind when packaging a product
Five things to keep in mind when packaging a product
Rising Star: Akshay Haldipur, Vice-President, Marketing, Culture Machine
Rising Star: Akshay Haldipur, Vice-President, Marketing, Culture Machine
Pepperfry undergoes brand revamp, aims Rs 3,000 crore revenue
Pepperfry undergoes brand revamp, aims Rs 3,000 crore revenue
In Digital
Salman Khan’s Being Human eyes 20% growth YOY
Salman Khan’s Being Human eyes 20% growth YOY
Rising Star: Nishant Malsisaria, Associate Media Director, Dentsu Webchutney
Rising Star: Nishant Malsisaria, Associate Media Director, Dentsu Webchutney