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Stories by 'Roshni Nair'
When a crisis befalls a brand, what should the brand ambassador do?
When a crisis befalls a brand, what should the brand ambassador do?
Laughing all the way to Cannes Lions 2018: Pooran Isarsingh who never worries about tomorrow
Laughing all the way to Cannes Lions 2018: Pooran Isarsingh who never worries about tomorrow
Rising Star: Pankit Chheda, Executive VP, Marketing, Mitashi Edutainment
Rising Star: Pankit Chheda, Executive VP, Marketing, Mitashi Edutainment
In-depth: Are brand mascots a dying trend?
In-depth: Are brand mascots a dying trend?
Meera Iyer quits bigbasket.com to join jewellery start-up Melorra
Meera Iyer quits bigbasket.com to join jewellery start-up Melorra
Rising Star: Nikita Rathod, Creative Brand Management, Curry Nation
Rising Star: Nikita Rathod, Creative Brand Management, Curry Nation
Big ticket sports events give food ordering and delivery apps an extra push
Big ticket sports events give food ordering and delivery apps an extra push
Mitashi to double marketing budget for the coming year
Mitashi to double marketing budget for the coming year
In-depth: Is the age-old collaboration of art and copy getting sidelined?
In-depth: Is the age-old collaboration of art and copy getting sidelined?
In-depth: Does stand-up comedy work for brands?
In-depth: Does stand-up comedy work for brands?
Rising Star: Priyanka Mestry Soni, AVP Design, Social Kinnect
Rising Star: Priyanka Mestry Soni, AVP Design, Social Kinnect
Raw Nature aims at retail presence in the next two quarters
Raw Nature aims at retail presence in the next two quarters
Rising Star: Cornell Rocha, Brand Services Director, Client Servicing, FCB Interface
Rising Star: Cornell Rocha, Brand Services Director, Client Servicing, FCB Interface
Mastercard eyes tier II and III cities in India for growth
Mastercard eyes tier II and III cities in India for growth
Digital will be central to all our brand-building efforts, says Bajaj Allianz’s Chandramohan Mehra
Digital will be central to all our brand-building efforts, says Bajaj Allianz’s Chandramohan Mehra
Rising Star: Varun Mundra, Group Head, Client Servicing, Isobar
Rising Star: Varun Mundra, Group Head, Client Servicing, Isobar
Havmor to spend Rs 40 crore annually towards marketing
Havmor to spend Rs 40 crore annually towards marketing
Digital is not a medium, it is consciousness: Anil K Nair of L&K Saatchi & Saatchi
Digital is not a medium, it is consciousness: Anil K Nair of L&K Saatchi & Saatchi
In Digital
Rising Star: Vidhi Majithia, Business Manager, Jack In The Box Worldwide
Rising Star: Vidhi Majithia, Business Manager, Jack In The Box Worldwide
In-depth: Understanding the rural consumer and how to market to them
In-depth: Understanding the rural consumer and how to market to them
Rising Star: Unnati Shah, Brand Manager, Axis Bank
Rising Star: Unnati Shah, Brand Manager, Axis Bank
Beverage start-up Raw Pressery earmarks 13% of revenues on marketing led by digital
Beverage start-up Raw Pressery earmarks 13% of revenues on marketing led by digital
Artdeco to invest 50% revenues to market Anny and Makeup Factory
Artdeco to invest 50% revenues to market Anny and Makeup Factory
We spend a lot more to curb ad fraud and ensure brand safety, says J&J’s Saroj Mishra
We spend a lot more to curb ad fraud and ensure brand safety, says J&J’s Saroj Mishra
No reduction in digital spend by E-com players, says Shamsuddin Jasani on the launch of Isobar Commerce
No reduction in digital spend by E-com players, says Shamsuddin Jasani on the launch of Isobar Commerce
In Digital