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Stories by 'Roshni Nair'
How much the manhandling incident dented IndiGo's brand image
How much the manhandling incident dented IndiGo's brand image
Five things to keep in mind when packaging a product
Five things to keep in mind when packaging a product
Rising Star: Akshay Haldipur, Vice-President, Marketing, Culture Machine
Rising Star: Akshay Haldipur, Vice-President, Marketing, Culture Machine
Pepperfry undergoes brand revamp, aims Rs 3,000 crore revenue
Pepperfry undergoes brand revamp, aims Rs 3,000 crore revenue
In Digital
Salman Khan’s Being Human eyes 20% growth YOY
Salman Khan’s Being Human eyes 20% growth YOY
Rising Star: Nishant Malsisaria, Associate Media Director, Dentsu Webchutney
Rising Star: Nishant Malsisaria, Associate Media Director, Dentsu Webchutney
Radio stations see a buoyant festive season
Radio stations see a buoyant festive season
In Radio
There are a lot of lies around digital and it will get worse, says Graham Fink, CCO, Ogilvy & Mather China
There are a lot of lies around digital and it will get worse, says Graham Fink, CCO, Ogilvy & Mather China
adidas to strengthen presence in tier II, tier III markets
adidas to strengthen presence in tier II, tier III markets
Focus on the unpredictable, irrational and chaotic customer on Designyatra day 2
Focus on the unpredictable, irrational and chaotic customer on Designyatra day 2
Barbie dolls maker Mattel eyes 100 Indian cities for growth
Barbie dolls maker Mattel eyes 100 Indian cities for growth
Rising Star: Arjun Tejwani, Digital Director, Mindshare
Rising Star: Arjun Tejwani, Digital Director, Mindshare
Optimism and design take centre stage on Day 1 of Designyatra
Optimism and design take centre stage on Day 1 of Designyatra
In-depth: Two-wheeler companies expect accelerated growth in festive gear
In-depth: Two-wheeler companies expect accelerated growth in festive gear
Tiffin Room to packaged food, journey of MTR as a heritage brand
Tiffin Room to packaged food, journey of MTR as a heritage brand
Skechers eyes tier II and tier III cities in next leg of expansion
Skechers eyes tier II and tier III cities in next leg of expansion
Rising Star: Aniket Choudhary, Creative Head, The Glitch
Rising Star: Aniket Choudhary, Creative Head, The Glitch
Tata Motors expects exports to contribute 20 per cent to commercial vehicle business
Tata Motors expects exports to contribute 20 per cent to commercial vehicle business
After Hours: Sanket Mhatre and his love for poems
After Hours: Sanket Mhatre and his love for poems
After Hours: Siddharth Vishwakarma dances his way to glory
After Hours: Siddharth Vishwakarma dances his way to glory
In-depth: Is creativity in radio advertising long dead?
In-depth: Is creativity in radio advertising long dead?
Rising Star: Priyanka Joshi, Copy Supervisor, OgilvyOne Worldwide
Rising Star: Priyanka Joshi, Copy Supervisor, OgilvyOne Worldwide
In-depth: From trusted to busted – when brands lose consumer trust
In-depth: From trusted to busted – when brands lose consumer trust
KBC and how brand ‘Bachchan’ gains from it
KBC and how brand ‘Bachchan’ gains from it
Rising Star: Prathamesh Kulkarni, Director, Analytics, iProspect India
Rising Star: Prathamesh Kulkarni, Director, Analytics, iProspect India