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Stories by 'Roshni Nair'
Neeraj Chaturvedi to head marketing at Walmart in India
Neeraj Chaturvedi to head marketing at Walmart in India
Twitter purge and how brands gain from it
Twitter purge and how brands gain from it
In Digital
In-depth: Getting experiential marketing right
In-depth: Getting experiential marketing right
Rising Star: Rima Mehta, Director, Media Planning, OMD India
Rising Star: Rima Mehta, Director, Media Planning, OMD India
How animation has evolved in the advertising industry
How animation has evolved in the advertising industry
Celebrity-led brands and what is the future
Celebrity-led brands and what is the future
Rising Star: Shresht Poddar, Sr Project Manager, Gozoop
Rising Star: Shresht Poddar, Sr Project Manager, Gozoop
What does Coca-Cola’s interest in Horlicks tell us about the brand and its ambition?
What does Coca-Cola’s interest in Horlicks tell us about the brand and its ambition?
Mia to spend about 35% of advertising money on digital this financial year
Mia to spend about 35% of advertising money on digital this financial year
Father-children duos in the A&M industry and the rapport they share
Father-children duos in the A&M industry and the rapport they share
Brand-celebs disconnect: Is celeb marketing losing its impact?
Brand-celebs disconnect: Is celeb marketing losing its impact?
When a crisis befalls a brand, what should the brand ambassador do?
When a crisis befalls a brand, what should the brand ambassador do?
Laughing all the way to Cannes Lions 2018: Pooran Isarsingh who never worries about tomorrow
Laughing all the way to Cannes Lions 2018: Pooran Isarsingh who never worries about tomorrow
Rising Star: Pankit Chheda, Executive VP, Marketing, Mitashi Edutainment
Rising Star: Pankit Chheda, Executive VP, Marketing, Mitashi Edutainment
In-depth: Are brand mascots a dying trend?
In-depth: Are brand mascots a dying trend?
Meera Iyer quits bigbasket.com to join jewellery start-up Melorra
Meera Iyer quits bigbasket.com to join jewellery start-up Melorra
Rising Star: Nikita Rathod, Creative Brand Management, Curry Nation
Rising Star: Nikita Rathod, Creative Brand Management, Curry Nation
Big ticket sports events give food ordering and delivery apps an extra push
Big ticket sports events give food ordering and delivery apps an extra push
Mitashi to double marketing budget for the coming year
Mitashi to double marketing budget for the coming year
In-depth: Is the age-old collaboration of art and copy getting sidelined?
In-depth: Is the age-old collaboration of art and copy getting sidelined?
In-depth: Does stand-up comedy work for brands?
In-depth: Does stand-up comedy work for brands?
Rising Star: Priyanka Mestry Soni, AVP Design, Social Kinnect
Rising Star: Priyanka Mestry Soni, AVP Design, Social Kinnect
Raw Nature aims at retail presence in the next two quarters
Raw Nature aims at retail presence in the next two quarters
Rising Star: Cornell Rocha, Brand Services Director, Client Servicing, FCB Interface
Rising Star: Cornell Rocha, Brand Services Director, Client Servicing, FCB Interface
Mastercard eyes tier II and III cities in India for growth
Mastercard eyes tier II and III cities in India for growth