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Stories by 'Roshni Nair'
The pressure of FMCG brands cutting digital budgets will bring more effectiveness, says Wunderman's Krishnan Menon
The pressure of FMCG brands cutting digital budgets will bring more effectiveness, says Wunderman's Krishnan Menon
If efficiency is there then I don’t mind paying programmatic tax: Atique Kazi, MD, Xaxis India
If efficiency is there then I don’t mind paying programmatic tax: Atique Kazi, MD, Xaxis India
In Digital
Liberty Shoes enters lifestyle category, to launch premium fragrance line
Liberty Shoes enters lifestyle category, to launch premium fragrance line
In-depth: Purposeful brands are the future
In-depth: Purposeful brands are the future
Jio has become a milestone for us globally, says Interbrand's Borja Borrero
Jio has become a milestone for us globally, says Interbrand's Borja Borrero
E-commerce platforms likely to spend 12% more on marketing this festive season
E-commerce platforms likely to spend 12% more on marketing this festive season
In Digital
Rising Star: Karina Mehta, Senior Executive, Forbes India, Ad Sales
Rising Star: Karina Mehta, Senior Executive, Forbes India, Ad Sales
In-depth: Men’s grooming category and the potential it holds
In-depth: Men’s grooming category and the potential it holds
Syska eyes Rs 500 crore from wires and cables vertical in very first year
Syska eyes Rs 500 crore from wires and cables vertical in very first year
Building a brand in a virtual monopoly: Glassic and its journey
Building a brand in a virtual monopoly: Glassic and its journey
Rising Star: Nikita Shah, Media Manager, Digital, PHD India
Rising Star: Nikita Shah, Media Manager, Digital, PHD India
From a digital marketing agency to an agency for the digital age: Isobar completes 10 years
From a digital marketing agency to an agency for the digital age: Isobar completes 10 years
In Digital
Rising Star: Yash Kulshresth, ACD, Dentsu Webchutney
Rising Star: Yash Kulshresth, ACD, Dentsu Webchutney
The importance of being a responsible employer in the times of social media
The importance of being a responsible employer in the times of social media
Rising Star: Manoti Jain, Head, Supari Studios
Rising Star: Manoti Jain, Head, Supari Studios
FMCG players expect a good harvest this festive season
FMCG players expect a good harvest this festive season
Rising Star: Paramjit Singh Talwar, Group Account Manager, Triton Communications
Rising Star: Paramjit Singh Talwar, Group Account Manager, Triton Communications
Uptick in consumer sentiment and GST rate cut to boost festive season sales, feel brands
Uptick in consumer sentiment and GST rate cut to boost festive season sales, feel brands
Neeraj Chaturvedi to head marketing at Walmart in India
Neeraj Chaturvedi to head marketing at Walmart in India
Twitter purge and how brands gain from it
Twitter purge and how brands gain from it
In Digital
In-depth: Getting experiential marketing right
In-depth: Getting experiential marketing right
Rising Star: Rima Mehta, Director, Media Planning, OMD India
Rising Star: Rima Mehta, Director, Media Planning, OMD India
How animation has evolved in the advertising industry
How animation has evolved in the advertising industry
Celebrity-led brands and what is the future
Celebrity-led brands and what is the future
Rising Star: Shresht Poddar, Sr Project Manager, Gozoop
Rising Star: Shresht Poddar, Sr Project Manager, Gozoop