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Stories by 'Roshni Nair'
From finance to hand-made soaps: How one woman set up a bath and body company from scratch
From finance to hand-made soaps: How one woman set up a bath and body company from scratch
How 80-year-old Hamam is taking on new-age ayurveda-centric soap brands
How 80-year-old Hamam is taking on new-age ayurveda-centric soap brands
In-depth: Fast-evolving tech has made communicating a tough task for brands
In-depth: Fast-evolving tech has made communicating a tough task for brands
Content and digital evolving but businesses still need TV and print to build brands: Wavemaker’s Kartik Sharma
Content and digital evolving but businesses still need TV and print to build brands: Wavemaker’s Kartik Sharma
Digital growth unstoppable, vernacular videos and content integration to lead advertising: Shamsuddin Jasani, Isobar
Digital growth unstoppable, vernacular videos and content integration to lead advertising: Shamsuddin Jasani, Isobar
In Digital
Brands must invest in high quality content to ensure viewers' attention: Yan Liu of TVision Insights
Brands must invest in high quality content to ensure viewers' attention: Yan Liu of TVision Insights
Sundrop targets younger generation for its cereal product Choco Popz
Sundrop targets younger generation for its cereal product Choco Popz
In-depth: Home décor brands are sparing no expense for sale season
In-depth: Home décor brands are sparing no expense for sale season
Data should not come at the cost of creativity: WPP Country Manager CVL Srinivas
Data should not come at the cost of creativity: WPP Country Manager CVL Srinivas
The pressure of FMCG brands cutting digital budgets will bring more effectiveness, says Wunderman's Krishnan Menon
The pressure of FMCG brands cutting digital budgets will bring more effectiveness, says Wunderman's Krishnan Menon
If efficiency is there then I don’t mind paying programmatic tax: Atique Kazi, MD, Xaxis India
If efficiency is there then I don’t mind paying programmatic tax: Atique Kazi, MD, Xaxis India
In Digital
Liberty Shoes enters lifestyle category, to launch premium fragrance line
Liberty Shoes enters lifestyle category, to launch premium fragrance line
In-depth: Purposeful brands are the future
In-depth: Purposeful brands are the future
Jio has become a milestone for us globally, says Interbrand's Borja Borrero
Jio has become a milestone for us globally, says Interbrand's Borja Borrero
E-commerce platforms likely to spend 12% more on marketing this festive season
E-commerce platforms likely to spend 12% more on marketing this festive season
In Digital
Rising Star: Karina Mehta, Senior Executive, Forbes India, Ad Sales
Rising Star: Karina Mehta, Senior Executive, Forbes India, Ad Sales
In-depth: Men’s grooming category and the potential it holds
In-depth: Men’s grooming category and the potential it holds
Syska eyes Rs 500 crore from wires and cables vertical in very first year
Syska eyes Rs 500 crore from wires and cables vertical in very first year
Building a brand in a virtual monopoly: Glassic and its journey
Building a brand in a virtual monopoly: Glassic and its journey
Rising Star: Nikita Shah, Media Manager, Digital, PHD India
Rising Star: Nikita Shah, Media Manager, Digital, PHD India
From a digital marketing agency to an agency for the digital age: Isobar completes 10 years
From a digital marketing agency to an agency for the digital age: Isobar completes 10 years
In Digital
Rising Star: Yash Kulshresth, ACD, Dentsu Webchutney
Rising Star: Yash Kulshresth, ACD, Dentsu Webchutney
The importance of being a responsible employer in the times of social media
The importance of being a responsible employer in the times of social media
Rising Star: Manoti Jain, Head, Supari Studios
Rising Star: Manoti Jain, Head, Supari Studios
FMCG players expect a good harvest this festive season
FMCG players expect a good harvest this festive season