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Stories by 'Raushni Bhagia'
Government considering hike in DAVP ad rates
Government considering hike in DAVP ad rates
IPL 11: Are advertisers getting the bang for their buck?
IPL 11: Are advertisers getting the bang for their buck?
Times Network attempts Zoom’s turnaround, 40% increase in revenue
Times Network attempts Zoom’s turnaround, 40% increase in revenue
FTAs: High on viewership, dry on revenues
FTAs: High on viewership, dry on revenues
IPL might impact the other genres’ viewership, says Ruchir Tiwari, Zee movie cluster
IPL might impact the other genres’ viewership, says Ruchir Tiwari, Zee movie cluster
In-depth: Print profitability takes a beating as newsprint prices soar
In-depth: Print profitability takes a beating as newsprint prices soar
In-depth: Advertisers in a fix as measurement across platforms show inconsistency
In-depth: Advertisers in a fix as measurement across platforms show inconsistency
The great Indian digital divide
The great Indian digital divide
In Digital
In-depth: The conundrum called digital
In-depth: The conundrum called digital
Digital to surpass print in sports advertising in 2018
Digital to surpass print in sports advertising in 2018
Ahead of IPL, Star India demands 35-40% hike in annual distribution deals
Ahead of IPL, Star India demands 35-40% hike in annual distribution deals
Four-week rolling viewership data for news channels: An idea whose time has come?
Four-week rolling viewership data for news channels: An idea whose time has come?
Madison’s Shekhar Banerjee joins Wavemaker as Managing Partner
Madison’s Shekhar Banerjee joins Wavemaker as Managing Partner
Ogilvy’s Kumar Suryavanshi moves to L&K Saatchi and Saatchi
Ogilvy’s Kumar Suryavanshi moves to L&K Saatchi and Saatchi
Total readership better metric than AIR, says Rishi Darda of Lokmat
Total readership better metric than AIR, says Rishi Darda of Lokmat
VB-theatre on the web will break even in a year: Vikram Bhatt
VB-theatre on the web will break even in a year: Vikram Bhatt
In Digital
Mondelez India gunning for double-digit annual growth
Mondelez India gunning for double-digit annual growth
Looking at acquisitions and organic entries to expand in regional markets: Viacom18’s Ravish Kumar
Looking at acquisitions and organic entries to expand in regional markets: Viacom18’s Ravish Kumar
We'll soon occupy the number one slot, says Deepak Rajadhyaksha of Zee TV
We'll soon occupy the number one slot, says Deepak Rajadhyaksha of Zee TV
Hindi GEC suffering because of FTA pricing: Ashish Sehgal, COO, Zee Unimedia
Hindi GEC suffering because of FTA pricing: Ashish Sehgal, COO, Zee Unimedia
Should IRS include title-level digital readership numbers?
Should IRS include title-level digital readership numbers?
Choosing agencies merely on pricing is a disservice to the industry, says Wavemaker’s Kartik Sharma
Choosing agencies merely on pricing is a disservice to the industry, says Wavemaker’s Kartik Sharma
Factors that will push growth for television adex in 2018
Factors that will push growth for television adex in 2018
Focus on investing into technology, talent and content in 2018, says Prasanth Kumar, CEO, Mindshare, South Asia
Focus on investing into technology, talent and content in 2018, says Prasanth Kumar, CEO, Mindshare, South Asia
IRS 2017: Will AIR in current form help or hurt newspapers’ ad rates?
IRS 2017: Will AIR in current form help or hurt newspapers’ ad rates?