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Stories by 'Raushni Bhagia'
Sony enters Marathi GEC space but the going won’t be easy at all
Sony enters Marathi GEC space but the going won’t be easy at all
Netflix's conundrum: How to succeed in India's price-sensitive market
Netflix's conundrum: How to succeed in India's price-sensitive market
In Digital
In-depth: How lack of innovation will make Hindi GECs lose out to OTT platforms
In-depth: How lack of innovation will make Hindi GECs lose out to OTT platforms
SVOD player Eros Now is now looking at working with brands and advertisers
SVOD player Eros Now is now looking at working with brands and advertisers
In Digital
TR is a better readership metric than AIR, says Girish Agarwaal of Dainik Bhaskar Group
TR is a better readership metric than AIR, says Girish Agarwaal of Dainik Bhaskar Group
In Print
Upcoming data protection law may completely alter digital marketing landscape
Upcoming data protection law may completely alter digital marketing landscape
In-depth: Regional news TV becomes new bastion of growth
In-depth: Regional news TV becomes new bastion of growth
Advertisers take OTT’s claims with a pinch of salt
Advertisers take OTT’s claims with a pinch of salt
In Digital
Grofers breaks even in key markets, eyes Rs 5,000-crore business by 2020
Grofers breaks even in key markets, eyes Rs 5,000-crore business by 2020
Amazon prime day: The unbeatable combination of e-commerce and content
Amazon prime day: The unbeatable combination of e-commerce and content
In Digital
2019 general elections may give Rs 5,000-crore push to adex
2019 general elections may give Rs 5,000-crore push to adex
Are English channels hurting themselves by running ads from premium OTT platforms?
Are English channels hurting themselves by running ads from premium OTT platforms?
In Digital
In-depth: Is regional TV thriving at the cost of national channels?
In-depth: Is regional TV thriving at the cost of national channels?
Ad rate correction alone will not correct the index, says Nick’s Nina Elavia Jaipuria
Ad rate correction alone will not correct the index, says Nick’s Nina Elavia Jaipuria
Coca-Cola rides on IPL11 to increase penetration of aerated beverages
Coca-Cola rides on IPL11 to increase penetration of aerated beverages
Absence of independent digital measurement hurts Hotstar's IPL viewership claims but will it impact future ad revenues?
Absence of independent digital measurement hurts Hotstar's IPL viewership claims but will it impact future ad revenues?
In Digital
Star India’s ‘sports’ play on IPL 11 gets a thumbs up
Star India’s ‘sports’ play on IPL 11 gets a thumbs up
Landed by accident, led by passion – Ashish Bhasin’s 30 years in advertising
Landed by accident, led by passion – Ashish Bhasin’s 30 years in advertising
Reimagining IPL: How Star brought cricket to centre stage and still raked in the moolah
Reimagining IPL: How Star brought cricket to centre stage and still raked in the moolah
Star India estimated to have fetched Rs 3,000 crore from IPL 2018
Star India estimated to have fetched Rs 3,000 crore from IPL 2018
RPD to make targeted advertising possible within a highly segmented market: Ricardo Gomez-Insausti, Vice-President Research, Numeris
RPD to make targeted advertising possible within a highly segmented market: Ricardo Gomez-Insausti, Vice-President Research, Numeris
Baba Ramdev’s Vedic Broadcasting to launch seven regional spiritual channels
Baba Ramdev’s Vedic Broadcasting to launch seven regional spiritual channels
Portfolio Night Mumbai chooses its All Star
Portfolio Night Mumbai chooses its All Star
Did Star miss 'mauka' on IPL marketing?
Did Star miss 'mauka' on IPL marketing?
We have restructured the DNA of Discovery in India: Karan Bajaj of Discovery Communications
We have restructured the DNA of Discovery in India: Karan Bajaj of Discovery Communications