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Stories by 'Raushni Bhagia'
Ad rate correction alone will not correct the index, says Nick’s Nina Elavia Jaipuria
Ad rate correction alone will not correct the index, says Nick’s Nina Elavia Jaipuria
Coca-Cola rides on IPL11 to increase penetration of aerated beverages
Coca-Cola rides on IPL11 to increase penetration of aerated beverages
Absence of independent digital measurement hurts Hotstar's IPL viewership claims but will it impact future ad revenues?
Absence of independent digital measurement hurts Hotstar's IPL viewership claims but will it impact future ad revenues?
In Digital
Star India’s ‘sports’ play on IPL 11 gets a thumbs up
Star India’s ‘sports’ play on IPL 11 gets a thumbs up
Landed by accident, led by passion – Ashish Bhasin’s 30 years in advertising
Landed by accident, led by passion – Ashish Bhasin’s 30 years in advertising
Reimagining IPL: How Star brought cricket to centre stage and still raked in the moolah
Reimagining IPL: How Star brought cricket to centre stage and still raked in the moolah
Star India estimated to have fetched Rs 3,000 crore from IPL 2018
Star India estimated to have fetched Rs 3,000 crore from IPL 2018
RPD to make targeted advertising possible within a highly segmented market: Ricardo Gomez-Insausti, Vice-President Research, Numeris
RPD to make targeted advertising possible within a highly segmented market: Ricardo Gomez-Insausti, Vice-President Research, Numeris
Baba Ramdev’s Vedic Broadcasting to launch seven regional spiritual channels
Baba Ramdev’s Vedic Broadcasting to launch seven regional spiritual channels
Portfolio Night Mumbai chooses its All Star
Portfolio Night Mumbai chooses its All Star
Did Star miss 'mauka' on IPL marketing?
Did Star miss 'mauka' on IPL marketing?
We have restructured the DNA of Discovery in India: Karan Bajaj of Discovery Communications
We have restructured the DNA of Discovery in India: Karan Bajaj of Discovery Communications
Local businesses are real focus for us: Torie Henderson, CEO, South East Asia and India, Omnicom Media Group
Local businesses are real focus for us: Torie Henderson, CEO, South East Asia and India, Omnicom Media Group
In-depth: Sports or entertainment – what makes IPL more valuable?
In-depth: Sports or entertainment – what makes IPL more valuable?
When Star eliminates entertainment from IPL match analysis programming
When Star eliminates entertainment from IPL match analysis programming
Republic turns one but has Arnab Goswami turned eyeballs into revenue?
Republic turns one but has Arnab Goswami turned eyeballs into revenue?
Amazon or Walmart: Who will Flipkart choose and why
Amazon or Walmart: Who will Flipkart choose and why
In Digital
IPL 11: Star India’s regional play sans regional advertisers
IPL 11: Star India’s regional play sans regional advertisers
Wavemaker targeting growth rate better than the industry in India, says Global CEO Tim Castree
Wavemaker targeting growth rate better than the industry in India, says Global CEO Tim Castree
Targeting 8 million paid subscribers by 2020, ALTBalaji to invest Rs 150 crore per year
Targeting 8 million paid subscribers by 2020, ALTBalaji to invest Rs 150 crore per year
In Digital
Viewers will pay for good content, ad-driven model doesn’t ensure large revenues: Ali Hussein, COO, Eros Digital
Viewers will pay for good content, ad-driven model doesn’t ensure large revenues: Ali Hussein, COO, Eros Digital
In Digital
Government considering hike in DAVP ad rates
Government considering hike in DAVP ad rates
IPL 11: Are advertisers getting the bang for their buck?
IPL 11: Are advertisers getting the bang for their buck?
Times Network attempts Zoom’s turnaround, 40% increase in revenue
Times Network attempts Zoom’s turnaround, 40% increase in revenue
FTAs: High on viewership, dry on revenues
FTAs: High on viewership, dry on revenues