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Stories by 'Nisha Qureshi'
Religion in advertising: A double-edged sword or smart move?
Religion in advertising: A double-edged sword or smart move?
In Advertising
From exit polls to counting day, ad rates of news channels set to hit the roof
From exit polls to counting day, ad rates of news channels set to hit the roof
In Television
We are focusing on both premium and subscription audiences this year, more than ever, says Sidharth Shakdher of Disney+ Hotstar
We are focusing on both premium and subscription audiences this year, more than ever, says Sidharth Shakdher of Disney+ Hotstar
In Marketing
Radio players see partial recovery but wary of Covid second wave
Radio players see partial recovery but wary of Covid second wave
In Radio
Lockdowns and curfews won’t hit sentiments around IPL: Experts
Lockdowns and curfews won’t hit sentiments around IPL: Experts
In Television
Rising Star: Abhishek Lamba, Marketing Manager, Nexstgo
Rising Star: Abhishek Lamba, Marketing Manager, Nexstgo
In Rising Star
ASCI wants to guide brands to embrace more responsible and positive advertising, says Manisha Kapoor
ASCI wants to guide brands to embrace more responsible and positive advertising, says Manisha Kapoor
In Advertising
Ad rates for kids’ channels expected to return to 2019 levels this summer
Ad rates for kids’ channels expected to return to 2019 levels this summer
In Television
As business returns to normalcy, agencies restore employee salaries to pre-Covid level
As business returns to normalcy, agencies restore employee salaries to pre-Covid level
In Advertising
Strategy in advertising should not be looked through a complicated approach
Strategy in advertising should not be looked through a complicated approach
In Advertising
Remuneration for creative agencies is returning, says Pallave and Anoop Dixit of COG Digital+Design
Remuneration for creative agencies is returning, says Pallave and Anoop Dixit of COG Digital+Design
In Digital
Tata Starbucks to spend aggressively on digital and outdoor; will launch more outlets soon
Tata Starbucks to spend aggressively on digital and outdoor; will launch more outlets soon
In Marketing
Focused on leveraging content and making the brand more approachable, says Manish Kalra of Zee5
Focused on leveraging content and making the brand more approachable, says Manish Kalra of Zee5
In OTT
Is the era of traditional creative briefs over?
Is the era of traditional creative briefs over?
In Advertising
Rising Star: Sourodeep Banerjee, Creative Manager, FoxyMoron
Rising Star: Sourodeep Banerjee, Creative Manager, FoxyMoron
In Rising Star
How Google’s decision to remove third-party cookies will affect digital advertising
How Google’s decision to remove third-party cookies will affect digital advertising
In Digital
Telecom not just about connectivity but provides interface for a digital society to exist and grow: Avneesh Khosla of Vi
Telecom not just about connectivity but provides interface for a digital society to exist and grow: Avneesh Khosla of Vi
In Digital
TV+OTT in a single device has a huge headroom to grow: Anurag Kumar of Tata Sky
TV+OTT in a single device has a huge headroom to grow: Anurag Kumar of Tata Sky
In Television
Can homegrown platforms claim a larger share of adspend occupied by global tech giants?
Can homegrown platforms claim a larger share of adspend occupied by global tech giants?
In Advertising
With normalcy returning and arrival of vaccine, live events and cinema industry eyes recovery in 2021
With normalcy returning and arrival of vaccine, live events and cinema industry eyes recovery in 2021
In Digital
Consumers not able to recognise ads on digital platforms, disclosure must be mandatory for influencers and brands, says ASCI's Manisha Kapoor
Consumers not able to recognise ads on digital platforms, disclosure must be mandatory for influencers and brands, says ASCI's Manisha Kapoor
In Advertising
As OTT platforms lose up to 50% subscription revenue to piracy, CII on war mode to tackle problem
As OTT platforms lose up to 50% subscription revenue to piracy, CII on war mode to tackle problem
In OTT
Will abide by govt’s guidelines for OTT, says BookMyShow Stream’s Ashish Saksena
Will abide by govt’s guidelines for OTT, says BookMyShow Stream’s Ashish Saksena
In Digital
Ad industry fears fewer entries, participation in Cannes Lions 2021
Ad industry fears fewer entries, participation in Cannes Lions 2021
In Advertising
Digital to continue playing a crucial role in our communication strategies: Shailja Joshi of PepsiCo
Digital to continue playing a crucial role in our communication strategies: Shailja Joshi of PepsiCo
In Digital