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Stories by 'Akansha Mihir Mota'
In-depth: Disclaimer – a marketer’s role is no cakewalk
In-depth: Disclaimer – a marketer’s role is no cakewalk
How demonetisation helped Housing.com get back on track
How demonetisation helped Housing.com get back on track
Patanjali is a lesson for all marketers that disruption can happen anytime: Marico CMO Anuradha Aggarwal
Patanjali is a lesson for all marketers that disruption can happen anytime: Marico CMO Anuradha Aggarwal
Creative people should never think they are the last word, it's the consumer, says Prasoon Joshi
Creative people should never think they are the last word, it's the consumer, says Prasoon Joshi
Margin will improve if agencies are more accountable and clients more enlightened, says Govind Pandey of TBWA
Margin will improve if agencies are more accountable and clients more enlightened, says Govind Pandey of TBWA
Ogilvy India bolsters second agency, to merge Bates into Soho Square
Ogilvy India bolsters second agency, to merge Bates into Soho Square
In-depth: A tug of war between creative agencies and brands on remuneration
In-depth: A tug of war between creative agencies and brands on remuneration
Rising Star: Maitri Ramkumar, Copy Supervisor, Isobar Bangalore
Rising Star: Maitri Ramkumar, Copy Supervisor, Isobar Bangalore
Eight ways to get the art of creative pitching right
Eight ways to get the art of creative pitching right
Nine challenges creative agencies face while pitching
Nine challenges creative agencies face while pitching
Why should you fear if you are a profitability enhancer: Neelima Burra, CMO, Cargill Foods India
Why should you fear if you are a profitability enhancer: Neelima Burra, CMO, Cargill Foods India
Commentary: There is more than just being gender sensitive!
Commentary: There is more than just being gender sensitive!
A happy workforce is behind a prosperous creative agency
A happy workforce is behind a prosperous creative agency
And the credit goes to…
And the credit goes to…
Breaking the language barrier on the path of creativity
Breaking the language barrier on the path of creativity
No teaser ads in real life, says Sonal Dabral of DDB Mudra
No teaser ads in real life, says Sonal Dabral of DDB Mudra
Lodestar drives away with BMW India media mandate
Lodestar drives away with BMW India media mandate
Taproot Dentsu rides away with Uber’s creative mandate
Taproot Dentsu rides away with Uber’s creative mandate
Decoding FCB India’s strategy to become digital ready
Decoding FCB India’s strategy to become digital ready
Dipstick: Is separate creative agency for start-ups a viable business model?
Dipstick: Is separate creative agency for start-ups a viable business model?
I do not support using causes for award purposes, says Ajay Gahlaut of Ogilvy & Mather
I do not support using causes for award purposes, says Ajay Gahlaut of Ogilvy & Mather
Digital India is a big opportunity to leverage, says KFC India CMO Lluis Ruiz Ribot
Digital India is a big opportunity to leverage, says KFC India CMO Lluis Ruiz Ribot
Uber scouts for a creative agency
Uber scouts for a creative agency
In-depth: Influencer marketing — doing it right
In-depth: Influencer marketing — doing it right
We are not in direct competition with Patanjali, says Hamdard’s Mansoor Ali
We are not in direct competition with Patanjali, says Hamdard’s Mansoor Ali