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Stories by 'Akansha Mihir Mota'
News Flash: OLX scouts for creative agency
News Flash: OLX scouts for creative agency
Distribution is the cake and marketing is the icing: Nomit Joshi, Director Marketing, Gionee India
Distribution is the cake and marketing is the icing: Nomit Joshi, Director Marketing, Gionee India
GSK calls creative pitch for Horlicks
GSK calls creative pitch for Horlicks
Dipstick: What makes youngsters change jobs frequently at creative agencies?
Dipstick: What makes youngsters change jobs frequently at creative agencies?
In-depth: Will ad campaigns in men’s innerwear category come of age?
In-depth: Will ad campaigns in men’s innerwear category come of age?
Lux Industries earmarks 7% of its revenue for marketing, says Saket Todi
Lux Industries earmarks 7% of its revenue for marketing, says Saket Todi
A message that can’t be visualised will lack the power of emotion: Laura Ries
A message that can’t be visualised will lack the power of emotion: Laura Ries
Rising Star: Rohit Ahuja, Senior Account Manager, iProspect India
Rising Star: Rohit Ahuja, Senior Account Manager, iProspect India
Preganews takes storytelling route to speak up for working would-be moms
Preganews takes storytelling route to speak up for working would-be moms
Dipstick: Should topicals be treated differently than commercial ads?
Dipstick: Should topicals be treated differently than commercial ads?
Rising Star: Ahsan Khan, ‎Brand Services Director at Mullen Lintas
Rising Star: Ahsan Khan, ‎Brand Services Director at Mullen Lintas
Amul defends ad on Sukma attack as netizens find it in bad taste
Amul defends ad on Sukma attack as netizens find it in bad taste
The ONE advice India's top creative heads swear by
The ONE advice India's top creative heads swear by
Rising Stars: Ketan Kadam and Adith Fernandes of FCB Interface
Rising Stars: Ketan Kadam and Adith Fernandes of FCB Interface
Dinshaw's ice-cream: Coming out of the cocoon to advertise after three decades
Dinshaw's ice-cream: Coming out of the cocoon to advertise after three decades
Mr Deol, who said it’s not fair selling fairness? It’s marketing!
Mr Deol, who said it’s not fair selling fairness? It’s marketing!
You hire professionals for expertise. If you have hired a creative agency, then give them independence: Amul’s RS Sodhi
You hire professionals for expertise. If you have hired a creative agency, then give them independence: Amul’s RS Sodhi
Dinshaw’s appoints Curry Nation & RK Swamy Media
Dinshaw’s appoints Curry Nation & RK Swamy Media
Rooh Afza turns cool to target youth
Rooh Afza turns cool to target youth
Rediffusion Y&R’s Uttio Majumdar to join Exide as CMO
Rediffusion Y&R’s Uttio Majumdar to join Exide as CMO
Global sentiment with Mondelez is much better than it is in India, but we will fix it together: Sanjay Nazerali, Carat Global
Global sentiment with Mondelez is much better than it is in India, but we will fix it together: Sanjay Nazerali, Carat Global
Bates CHI & Partners India wins National Payments Corporation of India’s creative account
Bates CHI & Partners India wins National Payments Corporation of India’s creative account
Goafest 2017: Sanjay Nazerali of Carat Global says need to think differently in today’s times
Goafest 2017: Sanjay Nazerali of Carat Global says need to think differently in today’s times
Goafest 2017: Laura Ries talks about brand building and need to stay focussed
Goafest 2017: Laura Ries talks about brand building and need to stay focussed
Goafest 2017: Patanjali’s bold and confident Acharya Balkrishna was star speaker on day one
Goafest 2017: Patanjali’s bold and confident Acharya Balkrishna was star speaker on day one