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Stories by 'Akansha Mihir Mota'
Jio Studios opens door for other brands, aims 15 clients this fiscal
Jio Studios opens door for other brands, aims 15 clients this fiscal
Bisleri Fonzo appoints FCB India and Wavemaker as creative and media partners
Bisleri Fonzo appoints FCB India and Wavemaker as creative and media partners
In-depth: Why ad production houses shy away from Delhi
In-depth: Why ad production houses shy away from Delhi
Messaging needs to be context-specific and delivery platform agnostic, says McCann’s Jitender Dabas
Messaging needs to be context-specific and delivery platform agnostic, says McCann’s Jitender Dabas
The Glitch wins Tiger Shroff’s active lifestyle brand Prowl’s digital mandate
The Glitch wins Tiger Shroff’s active lifestyle brand Prowl’s digital mandate
In Digital
Content marketing will shift from acquisition-based to retention-based communication, says Ashim Mathur of Dolby
Content marketing will shift from acquisition-based to retention-based communication, says Ashim Mathur of Dolby
Mahindra & Mahindra aims to double online sales by next year
Mahindra & Mahindra aims to double online sales by next year
Can Delhi become the new creative capital of India?
Can Delhi become the new creative capital of India?
Horlicks shows importance of ‘emotional nutrition’
Horlicks shows importance of ‘emotional nutrition’
Big Bazaar expects digital to contribute 25 per cent of sales in two years
Big Bazaar expects digital to contribute 25 per cent of sales in two years
In Digital
RIP Ranjan Kapur, a real gentleman and so wise
RIP Ranjan Kapur, a real gentleman and so wise
In-depth: Indian agencies shift focus on co-creating with clients
In-depth: Indian agencies shift focus on co-creating with clients
Bira 91 assigns digital mandate to Isobar
Bira 91 assigns digital mandate to Isobar
In-depth: It’s season in the sun for the non-metro and rural markets
In-depth: It’s season in the sun for the non-metro and rural markets
Patanjali forays into e-commerce; promises to protect its retailers’ interests
Patanjali forays into e-commerce; promises to protect its retailers’ interests
FCB India to launch new content marketing division
FCB India to launch new content marketing division
Creative veterans pick the best of 2017
Creative veterans pick the best of 2017
Grey upbeat about its growth targets for 2018
Grey upbeat about its growth targets for 2018
Mullen Lintas aims to break into top four by 2020
Mullen Lintas aims to break into top four by 2020
Ogilvy India targeting 10% revenue growth in 2018
Ogilvy India targeting 10% revenue growth in 2018
Commentary: 2017 a roller-coaster ride for the ad world
Commentary: 2017 a roller-coaster ride for the ad world
Masti Condoms launches campaign amidst condom ads ban
Masti Condoms launches campaign amidst condom ads ban
L&K Saatchi & Saatchi expects double-digit growth in 2018
L&K Saatchi & Saatchi expects double-digit growth in 2018
In-depth: The un-agency and innovative models standing apart
In-depth: The un-agency and innovative models standing apart
CEAT and Ogilvy try to make women bikers feel safe on roads
CEAT and Ogilvy try to make women bikers feel safe on roads