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Stories by 'Akanksha Nagar'
Parle Agro to spend more than Rs 240 crore on marketing as part of its summer growth strategy
Parle Agro to spend more than Rs 240 crore on marketing as part of its summer growth strategy
In Marketing
After 10X jump in sales, Sebamed to amp up disruptive marketing
After 10X jump in sales, Sebamed to amp up disruptive marketing
In Marketing
PhonePe plans biggest-ever marketing splash this year
PhonePe plans biggest-ever marketing splash this year
In Digital
Smart marketers are increasing budgets on design front to drive preference, desire for products: Lulu Raghavan of Landor & Fitch India
Smart marketers are increasing budgets on design front to drive preference, desire for products: Lulu Raghavan of Landor & Fitch India
In Marketing
Global toymaker Hasbro supports government's 'Make in India' toys initiative, says will help in policy formulation for the sector
Global toymaker Hasbro supports government's 'Make in India' toys initiative, says will help in policy formulation for the sector
In Digital
Lack of consistency in policies and opaque measurement may stall digital adex growth, feel brands
Lack of consistency in policies and opaque measurement may stall digital adex growth, feel brands
In Digital
Ice-cream brands to bring joy to media platforms this summer
Ice-cream brands to bring joy to media platforms this summer
In Marketing
In the near future, we will continue to be driven by free business in India, says Spotify's Arjun Kolady
In the near future, we will continue to be driven by free business in India, says Spotify's Arjun Kolady
In Digital
Agency business recovers from Covid jolt as pitches increase, conversion time shortens
Agency business recovers from Covid jolt as pitches increase, conversion time shortens
In Advertising
Levi’s to hike spending on TV and digital, focus more on female consumers
Levi’s to hike spending on TV and digital, focus more on female consumers
In Advertising
How association with colleges is amplifying ‘Don’t Wash, Don’t Clean’ message for #DNAFightsRape initiative
How association with colleges is amplifying ‘Don’t Wash, Don’t Clean’ message for #DNAFightsRape initiative
In Advertising
We will be very strong on TV and all screens, including OTT, says Vivek Srivatsa of Tata Motors
We will be very strong on TV and all screens, including OTT, says Vivek Srivatsa of Tata Motors
In Marketing
ASCI’s draft guidelines will streamline influencer marketing space but more clarity required on several aspects, feels industry
ASCI’s draft guidelines will streamline influencer marketing space but more clarity required on several aspects, feels industry
In Marketing
Brands to spend aggressively on Vivo IPL 2021, may spend 10% more than last year: Top media planners
Brands to spend aggressively on Vivo IPL 2021, may spend 10% more than last year: Top media planners
In Television
Unlike Twitter, we will abide by government regulations: Mayank Bidawatka, Co-Founder of Koo
Unlike Twitter, we will abide by government regulations: Mayank Bidawatka, Co-Founder of Koo
In Digital
Optimistic about revival of growth in 2021, auto industry to boost overall adex
Optimistic about revival of growth in 2021, auto industry to boost overall adex
In Advertising
Rise of empathetic corporates: Brands are embracing laid-off talent pool
Rise of empathetic corporates: Brands are embracing laid-off talent pool
In Digital
Citroën goes print-heavy for its formal launch in India; publishes a front page ad in TOI
Citroën goes print-heavy for its formal launch in India; publishes a front page ad in TOI
In Print
Can India's Twitter rival Koo sustain the frenzy?
Can India's Twitter rival Koo sustain the frenzy?
In Digital
What is stopping brands from investing in audio
What is stopping brands from investing in audio
In Marketing
Cinema advertising may see a V-shaped recovery, will touch pre-Covid levels in next fiscal: Industry leaders
Cinema advertising may see a V-shaped recovery, will touch pre-Covid levels in next fiscal: Industry leaders
In Television
Chumbak eyes 100% growth this year, to double down on marketing
Chumbak eyes 100% growth this year, to double down on marketing
In Advertising
Myntra Logo Controversy: Brands must develop a spine; should stand up to bullying, feel experts
Myntra Logo Controversy: Brands must develop a spine; should stand up to bullying, feel experts
In Digital
Tata Coffee Grand to spend 80% of its ad budget on TV, 20% will go to digital
Tata Coffee Grand to spend 80% of its ad budget on TV, 20% will go to digital
In Marketing
Experiential space to slowly open up but two quarters needed for ad spends to reach pre-Covid levels, say experts
Experiential space to slowly open up but two quarters needed for ad spends to reach pre-Covid levels, say experts
In Marketing