Advertisment

Star Sports introduces AI- driven translation for international commentators

From the very onset of the IPL 2024 season, Hindi speaking fans can witness all their favourite international cricketers like Matthew Hayden, Stuart Broad, Kevin Peterson, Brian Lara, and many more directly engage with them on television in Hindi through surround shows

author-image
BestMediaInfo Bureau
New Update
Star Sports introduces AI
Listen to this article
0.75x 1x 1.5x
00:00 / 00:00

Delhi: Star Sports, the official broadcaster of TataIPL 2024, has introduced AI-driven enhancements, including a translation feature that allows international commentators to speak Hindi, in their original voice, connecting with a wider audience during Tata IPL 2024. 

From the very onset of the IPL 2024 season, Hindi speaking fans can witness all their favourite international cricketers like Matthew Hayden, Stuart Broad, Kevin Peterson, Brian Lara, and many more directly engage with them on television in Hindi through surround shows.

Speaking on the tech initiative, Steve Smith, Star Sports Commentator for IPL 2024, said, “Namaste India! Being a part of the StarCast with such a stellar line-up of commentators has been a thrill for me. More importantly, my family, friends, and fans around the world got very excited after the hologram clip went viral last year. This season I’m part of another breakthrough technology where you’ll hear my IPL insights in Hindi. I’ve received some great feedback from fans, and I’m excited to connect with millions of viewers through the Star Sports Hindi feed.”

Star Sports
Advertisment