Lemma launches new brand identity and logo

Delhi: Lemma, an omnichannel platform for emerging media, has launched its new brand identity and logo.

The logo's visual elements aim to showcase Lemma's approach in shaping the media terrain. Aimed at memorability, its aesthetics and vivid colors aim to inject a playful essence while conveying a sense of "contemporary longevity" with modern, global appeal.

 

Speaking on the rebranding, Gulab Patil, Founder & CEO, Lemma, said, “As we embark on this transformative journey, Lemma's rebranding signifies a pivotal moment for our organization. Our strategy, hyper-focused on catering to global audiences and adapting to the dynamic media landscape, underscores our commitment to excellence. With our core values of trust, transparency, and innovation at the forefront, Lemma is steadfast in our mission to revolutionize the advertising industry through cutting-edge technology and a culture of empowerment.” 

In line with the rebranding, Lemma has launched its revamped website. 

The new brand identity will be revealed across two days at the Connected TV and Neons on May 8 and 9 respectively at the Taj Santacruz Mumbai.