Delhi: Lava Mobiles, the Indian Smartphone brand, has announced a partnership with Punjab Kings, one of the franchises of the Indian T20 League. With this collaboration, Lava Mobiles is now the Official Smartphone Partner of Punjab Kings for the 2024 season.
"We are excited to partner with Punjab Kings," said Puravansh Maitreya, Marketing Head, Lava International. "This collaboration is an effort to reach out and connect with our young cricket loving audience. With this partnership, we aim to leverage the power of cricket to bring fans closer to the action and enhance their engagement with the brand."
The excitement of this partnership is further heightened by the anticipation of Punjab Kings' first match of the season against Delhi Capitals on March 23.