GroupM conceptualises OOH in Kolkata for Eveready batteries

Delhi: GroupM, WPP’s media investment group, partnered with Eveready  Industries India to create a visual spectacle in the outdoor landscape of  Kolkata. It has been introduced on Maa Flyover.  

The outdoor campaign showcased the new range of Ultima batteries. The installation aimed to amplify the brand's impact and awareness.

Ajay Mehta, Managing Director, GroupM OOH Solutions, said, "We are delighted to have  executed such a remarkable campaign for Eveready and to be their partner in this campaign.  The innovative installations draw inspiration from the energy in Ultima's battery portfolio.  The creative installations are influenced by the energy found in Ultima's array of batteries.  The campaign demonstrates both technological proficiency and a commitment to long term and innovative solutions thanks to the hard work that went into the planning and  execution.” 

Anirban Banerjee, Vice President and SBU Head (Batteries and Flashlights), said, “The Out of  Home Innovation has wonderfully captured the passersby attention of the revamped Ultima  battery series from the house of Eveready with smarter appeal and long-lasting power with  larger-than-life innovation. The new and improved Ultima batteries push our boundaries,  with 400% and 800% longer-lasting performance, highly suitable for the high drain devices.  The larger-than-life batteries installation turned out to be a veritable eyesore showcasing  its superior power.”