Dabur’s adex up 32.6% (YoY) to Rs 849.06 crore in FY2024

Delhi: Dabur India, a homegrown FMCG company, recorded a 32.6% year-on-year increase in advertising expenditure, reaching Rs 849.06 crore in FY2024, up from Rs 640.27 crore in FY2023.

In the FY2024 March quarter, the FMCG major allocated Rs 183.65 crore towards advertising expenditure, marking a 21% (YoY) increase from the Rs 151.63 crore spent in the corresponding quarter of the previous fiscal year.

However, on a QoQ basis, the company’s ad spends reduced by 25%. Its adex in the December quarter was Rs 244.54 crore. 

Dabur reported a 16.55% increase in its consolidated net profit to Rs 341.22 crore for the fourth ended March 2024, helped by cost optimisation and expansion of the distribution network.

The company had posted a net profit of Rs 292.76 crore in the January-March quarter a year ago, Dabur India said in a regulatory filing.

Its revenue from operations was up 5.11% at Rs 2,814.64 crore during the quarter under review compared with Rs 2,677.80 crore in the corresponding quarter of the previous fiscal.

Dabur India's total expenses were at Rs 2,490.43 crore, up 3.67% in the March quarter.

The total income of Dabur India in the January-March period was Rs 2,943.49 crore, up 5.18%.

For the financial year ended on March 31, 2024, Dabur India’s net profit was at Rs 1,811.31 crore, up 6.46% against Rs 1,701.33 crore in the year-ago quarter.

Its revenue from operation in FY24 was at Rs 12,404.01 crore, up 7.58%, as against Rs 11,529.89 crore a year ago.

With this, its “consolidated revenue crossed the Rs 12,000 crore mark,” said Dabur India in its earnings statement.

“Strong execution of our Power Brand strategy, Increased premiumisation, and distribution footprint expansion coupled with the benefit of our stringent cost reduction actions helped Daubar to report a steady performance during the fourth quarter and the full year 2023-24,” it said.