Influencer calls it ‘big win’ as Maggi ketchup cuts sugar, hits shelves

Delhi: Ten months ago, influencer Revant Himatsingka, popularly known as ‘foodpharmer’ on social media, highlighted concerns regarding the high sugar levels in Maggi's ‘rich tomato ketchup.’ In response, in a few months, Maggi launched an ad campaign addressing these concerns, emphasising its commitment to providing healthier options for consumers.

The revamped recipe featured a higher proportion of tomatoes compared to sugar, aligning with the preferences of health-conscious consumers nationwide.

Himatsingka's video emphasised the significance of this change, suggesting that even if a fraction of India's vast population uses Maggi ketchup, it would lead to a substantial reduction in daily sugar intake. He also pointed out other brands, like Bonvita, making similar strides towards reducing sugar content, indicating a broader industry-wide shift towards healthier choices

Furthermore, reports from the Coca-Cola Company further highlight this trend, revealing a 30% reduction in sugar content in their products. 

This may indicate that companies with high sugar levels may face increasing pressure to follow suit and reformulate their offerings.