Best Media Info

Editor’s Picks
Special
Interviews
Events
banner ad
Special
Dipstick: Do international brand ambassadors really work for Indian brands in the Indian market?
Dipstick: Do international brand ambassadors really work for Indian brands in the Indian market?
Commentary: Ad Club’s Emvies night of shame as Shibani Gharat is assaulted
Commentary: Ad Club’s Emvies night of shame as Shibani Gharat is assaulted
Dipstick: Are long-duration ads overwhelming the traditional 30-second TVC?
Dipstick: Are long-duration ads overwhelming the traditional 30-second TVC?
Dipstick: Are Reality shows on Hindi GECs overpowering fiction?
Dipstick: Are Reality shows on Hindi GECs overpowering fiction?
Dipstick: Is profit-sharing the way forward in brand endorsements?
Dipstick: Is profit-sharing the way forward in brand endorsements?
Dipstick: Have ad films killed the golden era of print ad creativity?
Dipstick: Have ad films killed the golden era of print ad creativity?
How brands can avoid being held hostage to celebrity vagaries
How brands can avoid being held hostage to celebrity vagaries
Dipstick: Has the net neutrality controversy affected the brand image of Airtel and Flipkart?
Dipstick: Has the net neutrality controversy affected the brand image of Airtel and Flipkart?
Dipstick:
Dipstick: "Is a multiple NCD structure a case of too many drivers on the creative wheel?”
Print innovations: Packing a punch on a page – from sound to vibrations, aroma…
Print innovations: Packing a punch on a page – from sound to vibrations, aroma…
An afternoon with Lloyd Mathias
An afternoon with Lloyd Mathias
The big picture: Can brands score a goal at the Football World Cup?
The big picture: Can brands score a goal at the Football World Cup?
How the humble dahi became a multi-crore brand game with product variants
How the humble dahi became a multi-crore brand game with product variants
Commentary: Goafest 2014 keeps its promise – it was fun and business as always
Commentary: Goafest 2014 keeps its promise – it was fun and business as always
Brands hop on to election gravy train urging the youth to get “inked”
Brands hop on to election gravy train urging the youth to get “inked”
Brands 'run' to join the marathon race
Brands 'run' to join the marathon race
Riding piggy back: In-film branding evolves to brand integration in storyline
Riding piggy back: In-film branding evolves to brand integration in storyline
You see, you share. They gain. Welcome to the world of Viral Marketing
You see, you share. They gain. Welcome to the world of Viral Marketing
Why TV channels rebrand…and does it work?
Why TV channels rebrand…and does it work?
Keeping up in the 'Oats' race: it is all about finding the right positioning
Keeping up in the 'Oats' race: it is all about finding the right positioning
Win-win strategy: English movie channels lure viewers with movie blocks
Win-win strategy: English movie channels lure viewers with movie blocks
Commentary: Much ado on TAM ratings – only to go back to square one!
Commentary: Much ado on TAM ratings – only to go back to square one!
Commentary: Goafest, Abbys, scam ads, plagiarism, medals withdrawn... Who will sort out the mess?
Commentary: Goafest, Abbys, scam ads, plagiarism, medals withdrawn... Who will sort out the mess?
Commentary: Scam ads, Ford, JWT, Bobby Pawar, Colvyn Harris, Kardashians…
Commentary: Scam ads, Ford, JWT, Bobby Pawar, Colvyn Harris, Kardashians…
Commentary: Zee vs Jindal: The jury is still out
Commentary: Zee vs Jindal: The jury is still out