Is Brand Purpose an overrated concept?

By Shivaji Dasgupta

What traditional brands can learn from Cred’s ad featuring Rahul Dravid

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Towards peaceful coexistence of satellite broadcasting and 5G services

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Dr Fuad Halim and the hyperlocal political brand

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Are you a Jab or a Jab Not?

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Why Coke and Airtel are saying no to red from today

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A cause for collaboration: Can audience exchange level the publisher playing field?

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User experience and ad viewability: Defining the key aspects of ad quality

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IT Rules 2021: Legitimising platform discretion

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Hey woman, be yourself, don’t try to be a man

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Women need women who will motivate, appreciate and bring out best in each other

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Building the digital marketing pillar for the industry

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NITI Aayog’s vision for online fantasy sports can catalyse the sports ecosystem in India

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Thank you Lalit Modi for the Border-Gavaskar Trophy

By Shivaji Dasgupta

How smart production is driving change in India

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Is craft in advertising a necessity or a luxury?

By Shivaji Dasgupta

Why the subscription model will save businesses in 2021

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Are you a Passionate Pant or a Serious Saha?

By Shivaji Dasgupta

It’s an Ad, not an Adani!

By BestMediaInfo Bureau

Is ‘In The Home’ the future of ‘Out Of Home’?

By Shivaji Dasgupta

What if 2021 is a bigger disaster?

By Shivaji Dasgupta

Social media and fake news: A complex relationship

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Why are brokers not packers?

By Shivaji Dasgupta

Honey for nothing and the buzz for free

By Shivaji Dasgupta

Long live Mahashay. Long live the Masala Magic.

By Shivaji Dasgupta