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Marketing
Britannia completes 100 years, to launch 50 new products in 12 months
Britannia completes 100 years, to launch 50 new products in 12 months
Sonul Verdia to lead Mystery Shopping for Ipsos India
Sonul Verdia to lead Mystery Shopping for Ipsos India
Johnson's targets millennial parents, reinvents baby care range
Johnson's targets millennial parents, reinvents baby care range
Escorts Ltd appoints Nikhil Nanda as Chairman and Managing Director
Escorts Ltd appoints Nikhil Nanda as Chairman and Managing Director
Jewellery brands targeting female millennials to drive festive season growth
Jewellery brands targeting female millennials to drive festive season growth
HUL acquires Adityaa Milk Ice Cream brand
HUL acquires Adityaa Milk Ice Cream brand
Ola partners with JSW Sports, launches crowdfunding campaign for young athletes
Ola partners with JSW Sports, launches crowdfunding campaign for young athletes
Indra Nooyi to step down as PepsiCo CEO, Ramon Laguarta to be her successor
Indra Nooyi to step down as PepsiCo CEO, Ramon Laguarta to be her successor
Content marketing displaced social media marketing as top strategy, say 57% marketers
Content marketing displaced social media marketing as top strategy, say 57% marketers
Greenpanel will contribute 60% of Greenply's revenue in two years, says Amit Oberoi
Greenpanel will contribute 60% of Greenply's revenue in two years, says Amit Oberoi
A good marketer needs to find balance between emotional and functional message, says Tata Capital’s Abonty Banerjee
A good marketer needs to find balance between emotional and functional message, says Tata Capital’s Abonty Banerjee
Ranveer Singh to be the face of Nivea Men
Ranveer Singh to be the face of Nivea Men
Upcoming data protection law may completely alter digital marketing landscape
Upcoming data protection law may completely alter digital marketing landscape
Marico ups ad spends in India by 14% in Q1FY19 on comparable basis
Marico ups ad spends in India by 14% in Q1FY19 on comparable basis
Mahindra Group to spend 20% of its marketing budget on digital
Mahindra Group to spend 20% of its marketing budget on digital
Eureka Forbes appoints Sameer Wanchoo as CMO
Eureka Forbes appoints Sameer Wanchoo as CMO
Dabur India posts strong growth backed by increased adspend in Q1FY18
Dabur India posts strong growth backed by increased adspend in Q1FY18
Eye on No. 2 spot, Bajaj Nomarks repositions itself in anti-marks segment
Eye on No. 2 spot, Bajaj Nomarks repositions itself in anti-marks segment
Uptick in consumer sentiment and GST rate cut to boost festive season sales, feel brands
Uptick in consumer sentiment and GST rate cut to boost festive season sales, feel brands
Patanjali increases market penetration, Parle remains top brand
Patanjali increases market penetration, Parle remains top brand
Budget cuts pinch as competition steps up, says Warc’s Future of Strategy 2018
Budget cuts pinch as competition steps up, says Warc’s Future of Strategy 2018
Colgate-Palmolive posts muted growth in Q1FY19 ad spend
Colgate-Palmolive posts muted growth in Q1FY19 ad spend
Consumer sentiment in India in July up 2.3 points over June: Ipsos Thomson Reuters report
Consumer sentiment in India in July up 2.3 points over June: Ipsos Thomson Reuters report
Neeraj Chaturvedi to head marketing at Walmart in India
Neeraj Chaturvedi to head marketing at Walmart in India
Former PepsiCo Marketing Director Vani Gupta joins Hypersonic Advisory
Former PepsiCo Marketing Director Vani Gupta joins Hypersonic Advisory