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Marketing
72% executives expect M&A market to improve in next one year: EY Capital Confidence Barometer
72% executives expect M&A market to improve in next one year: EY Capital Confidence Barometer
Celebrity-led brands and what is the future
Celebrity-led brands and what is the future
InMobi partners with Microsoft for new cloud-based enterprise platforms for marketers
InMobi partners with Microsoft for new cloud-based enterprise platforms for marketers
What does Coca-Cola’s interest in Horlicks tell us about the brand and its ambition?
What does Coca-Cola’s interest in Horlicks tell us about the brand and its ambition?
Mia to spend about 35% of advertising money on digital this financial year
Mia to spend about 35% of advertising money on digital this financial year
HUL’s Sanjiv Mehta re-appointed as Jury President for Marquees
HUL’s Sanjiv Mehta re-appointed as Jury President for Marquees
Sri Sri ahead in apparel category race with Baba Ramdev, launches Byogi
Sri Sri ahead in apparel category race with Baba Ramdev, launches Byogi
L’Oréal appoints Amit Jain as Managing Director, India
L’Oréal appoints Amit Jain as Managing Director, India
Apoorva Maheshwari appointed Director of Marketing for AccorHotels India
Apoorva Maheshwari appointed Director of Marketing for AccorHotels India
Julie Bramham to replace Amrit Thomas as CMO at Diageo India
Julie Bramham to replace Amrit Thomas as CMO at Diageo India
Coca-Cola rides on IPL11 to increase penetration of aerated beverages
Coca-Cola rides on IPL11 to increase penetration of aerated beverages
Brand-celebs disconnect: Is celeb marketing losing its impact?
Brand-celebs disconnect: Is celeb marketing losing its impact?
Apollo Munich Health Insurance launches ‘Roshini’ to empower women with paramedic skills
Apollo Munich Health Insurance launches ‘Roshini’ to empower women with paramedic skills
P&G India concludes first Women Business Empowerment Program
P&G India concludes first Women Business Empowerment Program
Lenovo rejigs marketing leadership in Asia Pacific
Lenovo rejigs marketing leadership in Asia Pacific
When a crisis befalls a brand, what should the brand ambassador do?
When a crisis befalls a brand, what should the brand ambassador do?
Virat Kohli takes the baton for Philips India’s male grooming products as brand ambassador
Virat Kohli takes the baton for Philips India’s male grooming products as brand ambassador
Protinex signs U-19 cricketer Shubman Gill as brand ambassador
Protinex signs U-19 cricketer Shubman Gill as brand ambassador
Lenovo India appoints Amit Doshi as Chief Marketing Officer
Lenovo India appoints Amit Doshi as Chief Marketing Officer
Ola says shared rides double, brings back #FarakPadtaHai campaign
Ola says shared rides double, brings back #FarakPadtaHai campaign
Gal Gadot to promote ASUS’ latest series of laptops and all-in-one PC
Gal Gadot to promote ASUS’ latest series of laptops and all-in-one PC
Flashed Yesterday: HUL integrates Foods and Refreshment biz; Sudhir Sitapati to head
Flashed Yesterday: HUL integrates Foods and Refreshment biz; Sudhir Sitapati to head
Our digital business is growing faster than offline, says Pankaj Gupta, CMO, HDFC Life
Our digital business is growing faster than offline, says Pankaj Gupta, CMO, HDFC Life
Meera Iyer quits bigbasket.com to join jewellery start-up Melorra
Meera Iyer quits bigbasket.com to join jewellery start-up Melorra
GSK launches Horlicks Mission Poshan with Amitabh Bachchan as campaign ambassador
GSK launches Horlicks Mission Poshan with Amitabh Bachchan as campaign ambassador