Shubhajit Sen quits Micromax, Shubhodip Pal takes over as Chief Marketing & Commercial Officer

GSK Consumer Healthcare appoints Vikram Bahl as Area Marketing Lead

Marketing to moms: Are brands doing it right?

We want to make brand Usha synonymous with kitchen appliances, says Jayati Singh of Usha International

Lux Industries earmarks 7% of its revenue for marketing, says Saket Todi

We’re trying to build a better experience for customers, says Raymond's Sanjay Behl

Madison World acquires majority stake in Sridhar Ramanujam’s brand-comm

Cocktail-making is looked at as a craft in India, says Vineet Agrawal of Brown Forman Worldwide

Coca-Cola restructures India & South West Asia leadership as Venkatesh Kini moves on

Warc 100: Lessons from the world's best marketing campaigns

Parle Products’ latest campaign weaves all brands under one corporate brand

Mr Deol, who said it’s not fair selling fairness? It’s marketing!

Blis partners with moments marketing company TVTY

Sanjay Tripathy bids adieu to HDFC Life

Rooh Afza turns cool to target youth

FCB Interface brings Gulshan Singh on board

Farhad Katgara moves out of Group M Dialogue Factory

Rediffusion Y&R’s Uttio Majumdar to join Exide as CMO

SBI is instantly new, yet recognisable

Himanshu Saxena joins Edelman as Brand Lead for India

Mirum acquires clients for marketing cloud

We want to change the perception of McVitie’s being just a healthy biscuit to a tasty brand: Abhishek Sharma of pladis India

Vodafone brings back the ZooZoos to celebrate a decade of IPL

News Update: Sporty Solutionz and Aidem Ventures set up Aidem Sporty

Out of the box: Jealous 21 distributes free jeans in a two-day campaign