Marketing
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- Mobile Handset brand COMIO appoints Sumit Sehgal as CMO
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- Devendra Chawla quits Future Consumers as CEO
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- Six things brands should keep in mind when dealing with crisis
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- HUL’s ad spend grows by 2.84% in Q1 of FY 17-18
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- Patanjali India’s most influential homegrown brand: Ipsos study
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- Brands that sued movies for ‘misusing’ their names
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- CEAT comes on board as title sponsor of Ultimate Table Tennis
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- There are much larger objectives of marketing than immediate sales, Viraj Jit Singh, KidZania
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- Cannon India’s Alok Bharadwaj launches own venture ‘CreoVate’
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- Companies need to embrace technology and creativity to grow, says HUL’s Harish Manwani
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- GST has been the biggest reform, says Vikram Pawah, President, BMW India
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- HUL’s Sanjiv Mehta appointed Jury Chair for Marquees 2017
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- We intend to increase our revenue to Rs 1,000 crore by FY 2021, says Modern Food’s Aseem Soni
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- Sangeeta Pendurkar resigns from Kellogg India as MD, India, South Asia
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- Sam Balsara comes on board of Blue Star
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- Kamlesh Kumar Sharma first Chief Communications Officer of Hindustan Coca-Cola Beverages
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- Flashed Yesterday: Vijay Parasuraman replaces Debabrata Mukherjee as Marketing Head of Coca-Cola India
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- E&Y report: How GST will impact ad spends across categories
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- Kids act as brand consultant, says Kantar’s report
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- Four Indian shortlists in WARC Awards’ Brand Purpose category
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- In-depth: When brands go for pot-shot advertising
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- In-depth: Influencer marketing — doing it right
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- Here is how Marico has customised its Set Wet range
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- Eight brands that need to re-invent themselves
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- Lava’s brand awareness is high, says CMO Sunil Raina
