Google, Apple and Microsoft lead the BrandZ Top 100 most valuable global brands 2017

Vivo grabs sponsorship roster of 2018 and 2022 FIFA World Cup

Arré’s new vertical Arré Outdoors focuses on travel and adventure

triggerbridge is marketing, customer connect transformation consultant of Vikatan group

MTR spends Rs 40 crore on marketing its instant breakfast range

Aidem Ventures to handle revenue monetization of Incoda TV HD

MullenLowe Lintas Group elevates Ameer Ismail to President, GolinOpinion

A lot is in a name when it comes to naming your brand

Future Generali appoints Rakesh Wadhwa as CMO

Peter England gets a khadi twist

Zee Melt 2017 announces speakers for ‘Disruptive Marketing’

Parag Milk Foods expands footprint with new launches, ‘Slurp’ and ‘Avvatar’

PepsiCo entrenches itself in nutrition space, launches Quaker Oats+ Milk

Shubhajit Sen quits Micromax, Shubhodip Pal takes over as Chief Marketing & Commercial Officer

GSK Consumer Healthcare appoints Vikram Bahl as Area Marketing Lead

Marketing to moms: Are brands doing it right?

We want to make brand Usha synonymous with kitchen appliances, says Jayati Singh of Usha International

Lux Industries earmarks 7% of its revenue for marketing, says Saket Todi

We’re trying to build a better experience for customers, says Raymond's Sanjay Behl

Madison World acquires majority stake in Sridhar Ramanujam’s brand-comm

Cocktail-making is looked at as a craft in India, says Vineet Agrawal of Brown Forman Worldwide

Coca-Cola restructures India & South West Asia leadership as Venkatesh Kini moves on

Warc 100: Lessons from the world's best marketing campaigns

Parle Products’ latest campaign weaves all brands under one corporate brand

Mr Deol, who said it’s not fair selling fairness? It’s marketing!