Interviews
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- R/GA willing to expand to India, says Barry Wacksman
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- No matter how data and digital-focused we are, creative will always remain our cutting-edge proposition, says Ashish Bhasin of DAN
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- No impact on viewership or ad revenue due to TRAI’s NTO, says Zee’s Siju Prabhakaran
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- In long run, subscription model will overtake AVOD, says Manish Aggarwal, Business Head, Zee5
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- Digital spending to overtake TV in our media plan, says Sushil Matey of Livpure
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- News genre ad rates grossly under-priced despite high reach, correction may happen soon: Avinash Pandey of ABP News Network
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- Hindi TV journalism going down by the day, Republic Bharat will restore credibility, says Arnab Goswami
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- Print edition to help build revenue for Firstpost.com, will add to stature and raise overall game: Rahul Kansal of Network18
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- Digital helps sustain our campaigns at a fraction of cost, says Karthik Raman of IDBI Federal Life Insurance
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- Mainline ad agencies won't survive if they don't become creatively digital: Rajiv Dingra of WATConsult
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- Old advertising model not working but the shape of future isn’t clear either: Govind Pandey of TBWA
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- Pepperfry to spend Rs 150 crore on marketing in next fiscal, digital to get lion’s share
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- The bond with viewers will drive business in new tariff regime, says Colors’ Nina Elavia Jaipuria
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- Clients expecting more accountability for lesser remuneration is the new reality, feels Soho Square’s Sumanto Chattopadhyay
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- 2019 will be complicated yet fruitful for us: Yashaswini Samat of Grey Group India
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- Growth target for 2019 ahead of industry rate, digital contributes significant part of revenue: Dheeraj Sinha of Leo Burnett
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- Radio’s revenue share to spike, expect exponential growth from new stations: Nisha Narayanan, COO, Red FM
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- AI and content will drive the growth of advertising: Atika Malik, COO, Cheil India
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- OTT isn’t cannibalising TV viewership but increasing viewers’ screen time: Archana Anand of Zee5
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- Digital no threat, govt must reduce licence fee and relax norms to fuel growth: Vineet Singh Hukmani of Radio One
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- Content and digital evolving but businesses still need TV and print to build brands: Wavemaker’s Kartik Sharma
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- Brands must invest in high quality content to ensure viewers' attention: Yan Liu of TVision Insights
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- Data should not come at the cost of creativity: WPP Country Manager CVL Srinivas
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- The pressure of FMCG brands cutting digital budgets will bring more effectiveness, says Wunderman's Krishnan Menon
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- Raghav Bahl calls IT raids motivated
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