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AdStand: Narratives are going bold & spunky
AdStand: Narratives are going bold & spunky
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AdStand: 24x7 media, social media and handling crisis
AdStand: 24x7 media, social media and handling crisis
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AdStand: Engaging with the Alpha Male
AdStand: Engaging with the Alpha Male
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AdStand: Don’t mock the Dads
AdStand: Don’t mock the Dads
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Guest Times: Will the BARC be more effective than the bite?
Guest Times: Will the BARC be more effective than the bite?
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Guest Times: M&E sector – The India opportunity
Guest Times: M&E sector – The India opportunity
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Guest Times: Being Bachchan – from Amitabh to Shamitabh
Guest Times: Being Bachchan – from Amitabh to Shamitabh
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My Story: I lied in my first interview!
My Story: I lied in my first interview!
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Guest Times: The Bollywood School of Marketing
Guest Times: The Bollywood School of Marketing
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Guest Times: Real time marketing – First ask what the outcome is
Guest Times: Real time marketing – First ask what the outcome is
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Guest Times: PPV on digital cable poised to be biggest wave with DAS
Guest Times: PPV on digital cable poised to be biggest wave with DAS
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Guest Times: IRS 2013 – Heads or tails
Guest Times: IRS 2013 – Heads or tails
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Guest Times: Cricket’s dilemma for marketers
Guest Times: Cricket’s dilemma for marketers
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Guest Times: Did your message ride the topicality or simply sink into being contextual?
Guest Times: Did your message ride the topicality or simply sink into being contextual?
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Guest Times: In the name of empowerment, are you playing on my insecurities?
Guest Times: In the name of empowerment, are you playing on my insecurities?
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Guest Times: The ‘Selfie’ epidemic – lessons for marketers
Guest Times: The ‘Selfie’ epidemic – lessons for marketers
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Guest Times: Mrs Braganza & Design
Guest Times: Mrs Braganza & Design
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Guest Times: Good Feelings are not enough for Superbowl ads
Guest Times: Good Feelings are not enough for Superbowl ads
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Guest Times: Violations cost 30 times more for a GEC vis-à-vis News!
Guest Times: Violations cost 30 times more for a GEC vis-à-vis News!
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Guest Times: Look before you leap – resolving TAM impasse may not need drastic steps
Guest Times: Look before you leap – resolving TAM impasse may not need drastic steps
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Guest Times: Happy to leave you, Vodafone
Guest Times: Happy to leave you, Vodafone
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My Story: I bribed the office guard for a chair & table to get my first advertising job as an unpaid trainee!
My Story: I bribed the office guard for a chair & table to get my first advertising job as an unpaid trainee!
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Guest Times: Brands need to plan better for mileage at IPL
Guest Times: Brands need to plan better for mileage at IPL
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My Story: Rejected by NID, I was asked by ‘God’ Subhas Ghosal, ‘Would you like to work in India’s largest ad agency?’
My Story: Rejected by NID, I was asked by ‘God’ Subhas Ghosal, ‘Would you like to work in India’s largest ad agency?’
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Guest Times: Of horses, derby and a game called Cricket
Guest Times: Of horses, derby and a game called Cricket
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