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Best Media Info
Guest Times: M&E sector – The India opportunity
Guest Times: Being Bachchan – from Amitabh to Shamitabh
My Story: I lied in my first interview!
Guest Times: The Bollywood School of Marketing
Guest Times: Real time marketing – First ask what the outcome is
Guest Times: PPV on digital cable poised to be biggest wave with DAS
Guest Times: IRS 2013 – Heads or tails
Guest Times: Cricket’s dilemma for marketers
Guest Times: Did your message ride the topicality or simply sink into being contextual?
Guest Times: In the name of empowerment, are you playing on my insecurities?
Guest Times: The ‘Selfie’ epidemic – lessons for marketers
Guest Times: Mrs Braganza & Design
Guest Times: Good Feelings are not enough for Superbowl ads
Guest Times: Violations cost 30 times more for a GEC vis-à-vis News!
Guest Times: Look before you leap – resolving TAM impasse may not need drastic steps
Guest Times: Happy to leave you, Vodafone
My Story: I bribed the office guard for a chair & table to get my first advertising job as an unpaid trainee!
Guest Times: Brands need to plan better for mileage at IPL
My Story: Rejected by NID, I was asked by ‘God’ Subhas Ghosal, ‘Would you like to work in India’s largest ad agency?’
Guest Times: Of horses, derby and a game called Cricket
Guest Times: Reporters under pressure worldwide
My Story: I was grilled on everything but research and media
Guest Times: Lost and found – Award winning ads!
My Story: I was happy selling video cassettes in buses
My Story: A white manila envelope did the trick!