Delhi: Saffola Soya from the house of Marico, celebrated Poila Boishakh by launching an activation in Kolkata. Poila Boishakh is a vibrant celebration marked by the preparation of delectable authentic Bengali dishes. This year, Saffola Soya invited participants from Kolkata to experience the softness of their product through a challenge.
Saffola Soya invited popular Kolkata influencers to test the softness of Saffola Soya Chunks in a blindfold challenge. The influencers were blindfolded and were asked to identify Saffola Soya chunks through their sense of touch. Following the blindfold challenge, the influencers were introduced to the qualities of Saffola Soya Chunks. They were also invited to curate some of the most relished Poila Boishakh recipes with Saffola Soya Chunks.
The interesting activation was then captured as a film, showcasing the influencers' reactions and their creative use of soya chunks in traditional Bengali recipes.
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