Delhi: Priyagold has come up with a new campaign, aimed to create curiosity around the new range of Snakker biscuits among the Gen Z audience.
With the launch of the new biscuit, the brand coined the term ‘Snakk’ to strike a chord with the youth. The video features brand ambassador Kiara Advani.
Through the video posted on the celebrity’s social media platform, the brand showcased the actress involved in baking a cake with secret ingredients.
Ultimately, the roll out of a video by Advani revealed the launch of the Snakker biscuit from the house of Priyagold. The brand also roped in relatable comedy influencers to amplify awareness surrounding the Priyagold Snakker Biscuit.
Speaking on the occasion, Mannas Agarwwal, Priyagold's Director, said, "The campaign is designed to appeal to Gen-Z audience and that is why we incorporated the term “Snakk” for Snakker Biscuit which has two meanings, one means a Snack to have when hungry and other is referred to someone who is attractive or appealing. It is very important that we do ad campaigns which appeal to the younger demographic because they are becoming our largest consumer segment.”
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