MasterChow urges ‘Asli Chinese Banao’ with new brand ambassador Chef Ranveer Brar

Delhi: MasterChow has announced its partnership with celebrity chef Ranveer Brar as its brand ambassador. 

Upon partnering with MasterChow, Brar expressed, “As a chef, I believe in the importance of using genuine flavors and ingredients to create memorable culinary experiences. I am thrilled to join hands with MasterChow and champion authentic Asian cuisine through their amazing range of products. With MasterChow, I look forward to bringing 'ASLI Chinese' flavors to households across India.”

The Founder of MasterChow, Vidur Kataria, also stated, "Ranveer Brar epitomizes everything we stand for – authenticity, innovation, and a relentless pursuit of culinary excellence. With his unparalleled expertise and passion for good food, he is a stark reflection of MasterChow’s brand ethos, and together, we're ready to take on the industry. We're not just offering a product, we're offering an experience – one that promises unparalleled taste and quality with every bite. With Ranveer by our side, we're all set to revolutionize the way people experience Chinese food at home."

The partnership between MasterChow and Ranveer Brar is a long-term endeavor focused on spreading awareness, aimed at establishing MasterChow as the brand for Asli Chinese cuisine. 

Studio Fry executed the creative and production aspects of the campaign. The campaign will kickstart digitally, primarily through social media platforms, with expansion into other channels such as OTT platforms later in the year. 

The company has also curated a spree of pre-launch content for ‘MasterChow Loyalists’ on Instagram.