Manappuram Finance sheds light on loan accessibility to ‘Make Life Easy With Doorstep Gold Loan’

Delhi: Manappuram Finance has launched its advertising campaign, ‘Make Life Easy with Doorstep Gold Loan’, aimed at showcasing its innovative and user-friendly product. 

The campaign, which is being premiered across social media and television networks, aims to revolutionise the accessibility of gold loans among audiences nationwide. 

The campaign features ordinary individuals, aimed at resonating with the experiences of common men and women in need of financial assistance. It begins with a rephrasing of the company's punchline, "Why run helter-skelter for money when you have gold at home," highlighting the potential of gold assets.

The advertisement portrays the frustrations of those seeking financial aid but facing hurdles in securing loans. It is aimed at emphasising the simplicity and convenience of accessing the Manappuram Doorstep Gold Loan through either the mobile app or a toll-free number. Upon initiating a request through these channels, a representative from the nearest branch promptly visits the applicant's home, ensuring processing of loan formalities.

VP Nandakumar, Managing Director and CEO of Manappuram Finance, said, "The core theme of the ad derives from our commitment to digital connectivity, operational agility, and smooth customer experience. This campaign underscores our dedication to facilitating quick disbursal of funds and providing financial solutions tailored to the modern lifestyle."