InCred Money and Rahul Dravid urge to #InvestConfidentlyinFDs

Delhi: InCred Money, the retail wealth-tech arm of the InCred Group, has unveiled a new campaign featuring cricketer Rahul Dravid. The campaign, titled #InvestConfidentlyinFDs, aims to solidify InCred Money’s connection with its customers, emphasising the values of integrity and performance that Dravid exemplifies and has made him India's ‘Mr. Dependable’ over the years.

The campaign, conceptualised by Xebec Communications, aimed to capture the essence of why investing in Fixed Deposits through InCred Money is the ideal choice.

The campaign focused on the opportunity offered by the Fixed Deposits on InCred Money’s platform which offers a blend of ‘High Returns’ and ‘Stability’. 

Vijay Kuppa, CEO of InCred Money, expressed his excitement about the campaign, stating, "Rahul Dravid has a strong resonance with the Indian audience, driven by his illustrious career and admirable qualities. We are excited to have him as the face of our latest campaign, #InvestConfidentlyinFDs, and look forward to a more fulfilling association."

Savita Nair, Creative Head at Xebec Communications, quipped,"Rahul Dravid has always been synonymous with dependability and solidity, so when we were to work with him for InCred Money’s FD campaign, the first thought was to do something predictably serious. However, we decided that it would be interesting to project him in a lighter, funnier and more relatable manner. The idea was to make people smile while creating a lasting impact for the category and brand."