Ikea unlocks the Magic of Home with its ‘Do Try This at Home’ film

Delhi: Ingka Group, the Ikea retailer, has debuted its first-ever global marketing campaign titled “Do Try This at Home," created by McCann Spain. This is the first creative expression of the new global marketing platform for Ikea, called "Home can do it,” designed with an aim to empower customers by reimagining the notion of home and encouraging them to pursue their hobbies and passions. 

Through a series of vignettes, the campaign aims to offer a peek into how Ikea's designs can transform homes into vibrant spaces of self-expression, empowerment, and absolute joy. Reflecting India’s love for home, the film showcases kids having a blast with their stuffed toys, be it through a soap box race in their living room or tidying them up slam-dunk-style, before bedtime. Defying the phrase “Don’t try this at home,” Ikea encourages consumers to see their homes as a refuge where they can find moments of boundless happiness.

Anna Ohlin, Country Marketing Manager, Ikea India, said, “According to our recent Life at Home Report, 50% of Indians said that their home is their favourite place to be, and at Ikea, we truly believe that home should be a place where people can be themselves, feel free, and dream big. Through this campaign, we wanted to foster emotional connections with our consumers and say, 'Do Try This at Home'. With Ikea's vision of creating a better everyday life for many people, we hope this campaign encourages our consumers to see their home as a place where comfort, functionality, and personal expression co-exist for all who dwell within its walls.”