boAt announces Yashasvi Jaiswal as brand ambassador

Delhi: boAt has signed a new brand ambassador – the cricketer, Yashasvi Jaiswal. 

"I'm thrilled to be partnering with boAt," said Jaiswal, brimming with enthusiasm. "The brand embodies the same spirit of innovation and perseverance that fuels my passion on the field. As a boAthead, I'm excited to connect with fans and inspire them through our shared love for music and sports."

As part of this collaboration, Jaiswal will be featured in boAt's upcoming marketing campaigns and initiatives. 

Aman Gupta, Co-founder and CMO of boAt, recently took to social media, seeking suggestions for the brand's next boAthead. Overwhelmingly, fans championed the inclusion of Jaiswal. Staying true to his word, boAt welcomed Jaiswal to the boAthead family.

Gupta commented on the partnership, stating, "We are absolutely delighted to welcome Yashasvi Jaiswal to boAt. Together we have a shared passion for Innovation and Excellence. His journey to success remarkably mirrors boAt's own path – fuelled by ambition, relentless hard work, and a constant pursuit of excellence. Together, we're excited to embark on this adventure and inspire young people to chase their dreams with unwavering determination."

boAt unveiled this collaboration in a video featuring Jaiswal and Gupta showcasing their humorous exploration of various "in-trend" campaign launch concepts pitched by agencies. 

The existing team of boAtheads include Hardik Pandya, Tilak Varma, and Jemimah Rodrigues.