Zomato, India's food ordering and delivery platform, has announced an initiative aiming to celebrate diversity and inclusivity with the introduction of kurtas as a delivery fleet outfit option for female delivery partners.
This initiative focuses on empowering female delivery partners to expand their freedom and choose between a T-shirt and a kurta as per their comfort and preference.
Female delivery partners often face challenges while navigating their roles on Indian roads, compounded by discomfort with the western-style t-shirts provided as delivery fleet outfit. Many of these partners resort to wearing these t-shirts over traditional attire like suits or sarees, resulting in discomfort throughout their workday.
Understanding the importance of addressing these concerns, Zomato has aimed to prioritise the comfort and practicality of its female delivery partners and revamped the delivery fleet outfit, thereby providing the flexibility to choose. With features like deep pockets on both sides and intricate embroidery, the kurta not only ensures functionality but also adds a touch of style for women on the go, thereby enhancing their overall work experience.
In addition to the outfit redesign, Zomato has curated Women’s Day self care packages in collaboration with Blinkit partners Mamaearth, Aqualogica, L'Oréal Paris, and Pee Safe. Featuring skincare, beauty, and female hygiene products, these packages aim to support the well-being of Zomato’s female delivery partners.
Preeti, a delivery partner from Delhi, shared her positive feedback on the newly introduced kurta, stating, "I am happy with the Kurti and the kit, it is comfortable and the embroidery makes it look very pretty."
Another delivery partner, Nandini, who has been part of Zomato's team for over a year, expressed her satisfaction, mentioning, "The Kurti is very comfortable, especially for summers. Since it is full-sleeved, I won’t have to wear additional sun protection sleeves."
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