Nodwin Gaming and JSW Sports forge partnership

Nodwin Gaming (Nodwin) has announced a strategic partnership with JSW Sports to monetise and market its gaming, esports and cultural intellectual properties (IPs).

With esports and sports having very large audience and media overlaps in India, this association brings together Nodwin Gaming's expertise in esports operations and esports content creation, complemented by JSW's extensive experience and footprint across sports, the company stated in a press release.

The combined strengths of the two industry leaders are also focused on launching new esports focused Intellectual Properties in India, educating the market and important stakeholders along creating the right partnership platforms for brands and advertisers.

The collaboration also aims to showcase storytelling within the esports domain, catering to the ever-evolving interests of the gaming community.

Akshat Rathee, Co-founder and Managing Director, Nodwin Gaming, said, "We at Nodwin Gaming are thrilled to announce our partnership with JSW Sports, a momentous milestone in the esports ecosystem. Nodwin Gaming's technical know-how and leadership in the esports and gaming domain, combined with JSW Sports' commercial expertise, positions us to unlock unprecedented opportunities in the distribution and monetisation of esports content. Our shared goal is not only to empower the esports ecosystem but also to establish new benchmarks for the future. While there's much work ahead, the excitement and possibilities are boundless!"

Divyanshu Singh, COO, JSW Sports, said, “India has one of the largest esports viewing audiences in the world, estimated at roughly 150 millions viewers. That number swells up to 290 million when you combine it with both, esports playing titles and fans. Talking more numbers, In 2024, the revenue in the esports market is forecasted to reach US$124.8m, and that number will only grow exponentially in the years to come. In JSW Sports and Nodwin, we see two market-leaders with the kind of synergies to capitalise on these trends, and change the game when it comes to distributing and monetising esports content.”

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