First ISEC reporting panel launched at IAMAI's India Digital Summit 2024

At the IAMAI’s India Digital Summit 2024, experts exchanged ideas about India's digital media consumption trends, shedding light on the evolving landscape and socio-economic shifts

Yashwant Deshmukh launched India’s first ISEC reporting panel. The Indian Socio-Economic Classification (ISEC) aims to provide a more nuanced depiction of India's socio-economic landscape.

Central to this initiative is the (COTN) survey, a comprehensive endeavour by Deshmukh aimed at tracking consumer sentiments across the nation especially in digital consumption.

The survey is to be conducted year-round in 11 Indian languages. The survey aims to help CMOs with two batteries: the COTN Economic Battery and the COTN Product Battery.

The first COTN survey report is scheduled to be released in March 2024. Additionally, this will be the first ISEC aligned initiative, the survey will introduce the Media consumption Tracker.

The conversation led by Yashwant Deshmukh aims to underscore the imperative for CMOs to embrace the power of data analytics and new segmentation in navigating India's dynamic media landscape.

By incorporating additional parameters such as female education level, ISEC enabled COTN aims to offer a holistic understanding of household dynamics and consumption patterns, transcending traditional classifications.

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