Dish TV launches 'Own Your Customer' initiative post partnership with Local Cable Operators (LCOs)

Dish TV India, a DTH service provider, has launched its marquee and ‘Own Your Customer’ (OYC) as part of its partnership with Local Cable Operators (LCOs).

This collaboration with Dish TV aims to deliver a superior TV viewing experience to customers in a simplified manner eliminating the need for infrastructure such as optical fiber, transmitters, nodes, and amplifiers. This partnership aims to ensure robust connectivity while enhancing the overall reliability of the network.

The 'Own Your Customer' (OYC) initiative launched by Dish TV aims to prove helpful to cable operators in strengthening their customer base. Cable operators were concerned about their declining customer base as they wanted to shift to DTH to avoid interruptions in their TV viewing experience. This Dish TV's initiative will not only provide a perfect solution but will also help them retain their customer base without additional overhead costs.

With this OYC initiative, LCOs and MSOs (Multisystem Operations) will enjoy complete control over their networks and act as distributors of Dish TV in their respective areas such as recharge and activation through their self-operated portal, eliminating dependence on external entities. Moreover, LCOs will have the opportunity to install broadband, for customers to utilise new digital technologies like the Dish TV Android Box from the comfort of their homes.

Commenting on the initiative, Manoj Dobhal, CEO - Dish TV India, stated, “We are delighted to introduce the 'Own Your Customer' campaign, a first-of-its-kind and unique initiative in media distribution. It marks a major change in cable TV distribution. This initiative by Dish TV will not only empower LCOs and MSOs but will also enable them to expand their customer base and reduce operating costs, while Dish TV will gain access to new customers and reduce servicing overheads. This relationship ensures that both parties are committed to driving industry-wide change while providing unmatched value and services to customers.”

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