Curativity bags Urbn's creative mandate

Curativity, a marketing services platform, has secured the Urbn creative mandate after a multi-agency pitch

Urbn is a direct-to-consumer (D2C) charging solution brand.

Sagar Gwallani, Founder and CEO Urbn, mentioned, “At Urbn, we're all for the vibe of today's generation. While we continue to thrive in our core pursuits, we're excited to revamp our communication strategy for our tech-savvy audience. By partnering with Curativity, we're happy to kickstart this journey of creative communication and engagement"

Virat Tandon, Co-Founder of Curativity, expressed, "We are absolutely delighted to welcome Urbn into the Curativity family. Urbn's dedication to delivering innovative charging solutions resonates seamlessly with our commitment to creativity and strategic prowess.”

He added, “The inclusion of youth icon Kartik Aaryan as Urbn's brand ambassador is a perfect match and we are excited about the prospect of creating compelling campaigns that will connect with consumers and propel brand engagement to unprecedented levels.”

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