The Health Factory has announced the launch of its latest campaign, #TuJaantaNaiMeraBreadwalaKaunHai, aimed at redefining the way consumers perceive healthy eating. This campaign aims to emphasise the delectable side of health, featuring actor and food connoisseur Kunal Vijaykar.
The campaign showcases a range of zero maida and protein-rich breads.
Vijaykar, renowned for his passion for food and YouTube channel "Khane Main Kya Hai," is the ambassador for the campaign. Paired with fashion and lifestyle influencer Janvi Limbachiyaa, the duo engages in playful banter that aims to encapsulate the spirit of #TuJaantaNaiMeraBreadwalaKaunHai.
Speaking about the campaign, Vinay Maheshwari, CEO and Founder of The Health Factory, said, "At The Health Factory, we believe in making healthier choices enjoyable. #TuJaantaNaiMeraBreadwalaKaunHai is not just a campaign; it's a movement to show that health and flavour can coexist harmoniously. We are thrilled to have Kunal Vijaykar and our esteemed collaborators on board, sharing our vision for a balanced and flavorful lifestyle."
To amplify the campaign's impact, The Health Factory has enlisted the support of TV actors Tanvi Thakkar and Aditya Kapadiya. Through a series of videos, the duo aims to showcase how The Health Factory's healthy breads seamlessly integrate into a couple's daily routine, making health-conscious choices enjoyable and entertaining.
The Health Factory has also collaborated with RJ Guju from Radio Mirchi Kannada and the Marathi comedy couple, Aniket and Madhuri Patil.
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